Position: SEO Content Writer

Department: Content / SEO

Experience: 4–6 years

Employment Type: Full-Time

Industry: Digital Marketing / Home Services

Location: Remote

Company Description Grow Nearby is a marketing partner dedicated to helping small business owners present a professional and trustworthy online presence. The team focuses on building effective websites and ensuring they are easily discovered by local customers. Grow Nearby provides strategies to help businesses stand out in competitive local markets and convert online interest into qualified leads. The company delivers these services at an accessible price point, making high-quality digital marketing support attainable for growing businesses.

About the Role:-

We are looking for a skilled and strategic SEO Content Writer who can create high-quality, search-optimized content that ranks on Google, performs well in local search, and is increasingly visible in AI-powered search results.

The ideal candidate understands that SEO writing is more than inserting keywords. You should be able to understand search intent, create genuinely useful content, demonstrate EEAT, optimize content for Local SEO, and structure content so that both search engines and AI platforms can easily understand and reference it.

You will primarily create content for home service businesses such as HVAC, plumbing, electrical, garage door, pest control, roofing, and other local service businesses.

Key Responsibilities:-

1. SEO Content Creation

- Write high-quality, original, engaging content for websites, landing pages, service pages, location pages, and blogs.
- Create content based on target keywords, search intent, topical relevance, and content strategy.
- Optimize content for primary, secondary, and semantic keywords naturally.
- Ensure content is helpful, accurate, readable, and conversion-focused.
- Write content that addresses the actual questions and concerns of potential customers.

2. Local SEO Content

- Create location-specific content for service-area businesses.
- Develop unique city/location pages without creating thin or repetitive content.
- Incorporate relevant local information, services, customer needs, and geographic context.
- Understand how content supports Google Business Profile, local rankings, and lead generation.
- Avoid doorway-page and duplicate-content practices.

3. AEO / GEO / AI Search Optimization

- Structure content to improve visibility in Google AI Overviews and other AI-powered search experiences.
- Write clear answers to questions that AI systems can easily understand and extract.
- Use appropriate headings, FAQs, concise answer sections, lists, definitions,



and supporting context.
- Develop content that demonstrates expertise, experience, authority, and trust.
- Understand the difference between traditional SEO and optimizing content for AI-driven search.

4. EEAT & Content Quality

- Apply EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) principles to every piece of content.
- Identify opportunities to incorporate first-hand experience, expert insights, credentials, processes, and trustworthy sources.
- Avoid generic, AI-sounding, overly promotional, or repetitive content.
- Fact-check claims and ensure content meets quality standards.

5. Content Brief Execution

- Follow detailed SEO/content briefs provided by SEO Strategists and Content Strategists.
- Understand search intent, keyword mapping, content structure, internal linking requirements, and optimization recommendations.
- Ask the right questions when a brief lacks important information rather than simply filling in the gaps.
- Incorporate feedback from SEO, QA, and leadership teams.

6. Content Optimization

- Audit and improve existing website content based on SEO recommendations and performance.
- Refresh outdated content and identify content gaps.
- Improve content based on ranking opportunities, search intent changes, and AI search visibility.
- Optimize titles, headings, FAQs, internal links, meta descriptions, and content structure where required.

7. Collaboration & Quality Assurance

- Work closely with SEO Strategists, QA, Project Managers, and other content team members.
- Maintain consistency in brand voice and writing standards.
- Review and proofread your own work before submission.
- Make revisions based on QA and SEO feedback within defined timelines.
- Maintain high standards for grammar, readability, originality, and factual accuracy.

Required Skills & Qualifications

- 2–4 years of experience in SEO content writing.
- Strong understanding of on-page SEO and search intent.
- Excellent written English and grammar.
- Experience writing website content and blogs for SEO.
- Understanding of keyword research and keyword mapping.
- Solid research and fact-checking abilities.
- Understanding of internal linking and content hierarchy.
- Ability to write for both search engines and real users.




- Ability to understand and execute content briefs.
- Strong attention to detail.
- Ability to manage multiple projects and meet deadlines consistently.

Preferred Skills

- Experience with Local SEO.
- Experience writing for home service businesses.
- Understanding of AEO, GEO, AI Overviews, and AI search visibility.
- Knowledge of EEAT and entity-based content.
- Experience with tools such as Surfer SEO, Semrush, Ahrefs, Google Search Console, or similar platforms.
- Experience working with WordPress or other CMS platforms.
- Understanding of conversion-focused website content.
- Experience analyzing existing content and identifying optimization opportunities.
- Comfortable using AI tools such as ChatGPT as a research and productivity assistant, while maintaining human editorial judgment and originality.

What We Expect From You

We are looking for someone who:

- Doesn't just write what the brief says, but understands why the content is being created.
- Thinks about search intent before writing.
- Can identify missing information and proactively ask for it.
- Writes content that is helpful first, optimized second.
- Understands that rankings and leads are the ultimate objective—not simply publishing content.
- Can turn complex SEO recommendations into clear, natural content.
- Is willing to continuously learn and adapt as Google and AI search evolve.
- Takes ownership of deadlines, quality, and revisions.
- Can distinguish between content that is merely SEO optimized and content that genuinely deserves to rank.

Key Performance Indicators (KPIs)

- Content On-Time Delivery: ≥95%
- Content Quality / QA Score: ≥90%
- Revision Rate: Maintain within defined team benchmark
- Brief Compliance: ≥95%
- SEO Optimization Compliance: ≥90%
- EEAT Implementation: Consistent implementation across applicable content
- AEO/GEO Content Compliance: ≥90%
- Content Accuracy: 100%
- Plagiarism / Originality: 100% original content
- Internal Linking Compliance: ≥95%

Success in This Role

Success means producing content that:

Gets Crawled → Gets Understood → Gets Ranked → Gets Cited/Referenced → Gets Read → Generates Leads

You will not be measured only by the number of words you produce. You will be measured by the quality, usefulness, SEO value, AI-search readiness, and business impact of the content you create.

Ideal Candidate

A strong SEO Writer + Researcher + Search Strategist mindset.

If you understand that the future of content is not just about ranking for keywords but about becoming the most useful and trusted answer for both users and search engines, we'd like to hear from you.

📌 SEO Content Writer (India)
🏢 Grow Nearby
📍 India