About Paathz

Paathz is an AI-native hospitality workforce platform connecting pre-vetted professionals with hotels and restaurants across Southeast Asia, Europe, and the Middle East. We believe hospitality has a visibility problem, not a labour shortage. Our mission is to become the definitive cross-border talent corridor for the global hospitality industry.

The Role

We are looking for a driven and creative Marketing Associate to join Paathz and play a key role in building and growing our brand as we scale.

This is a fully remote, full time position ideal for someone passionate about branding, content, social media, digital marketing, and building engaging experiences for modern audiences.

You will work closely with the founding team to execute marketing initiatives, develop content strategies, strengthen Paathz's brand positioning, and support growth within the global hospitality industry.

This is an opportunity to take meaningful ownership of marketing projects in a fast-paced startup environment and directly contribute to building a global brand from the ground up.

Key Responsibilities

- Plan and execute marketing campaigns across social media and digital channels
- Manage and grow Paathz's presence across platforms such as LinkedIn, Meta, and TikTok
- Develop and manage engaging content including posts, articles, reels, short-form videos, and other digital assets
- Develop creative storytelling concepts that communicate Paathz's vision, product, and brand
- Use AI tools to research, ideate, create, optimize, and scale marketing content
- Conduct market, audience, and competitor research to identify trends, opportunities, and emerging channels
- Develop and implement content strategies to improve brand visibility, SEO, and AI discoverability




- Support email marketing, community engagement, and other growth initiatives
- Collaborate with the founding, product, and design teams to ensure consistent messaging and visual identity
- Monitor marketing and content performance metrics and identify opportunities for improvement
- Experiment with new content formats, channels, and growth strategies
- Maintain content calendars and ensure timely execution of campaigns
- Support employer branding and company communication initiatives
- Contribute to building Paathz's thought leadership within the hospitality and recruitment ecosystem

Qualifications & Experience

- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- 3+ years of experience in marketing, digital marketing, content, social media, branding, or a related field
- Strong understanding of social media platforms, content strategy, and digital marketing fundamentals
- Demonstrated ability to create engaging and audience-focused content
- Experience using AI tools for content creation, research, ideation, or marketing workflows, such as ChatGPT, Claude, Midjourney, or similar tools
- Excellent written and verbal communication skills
- Strong creative thinking and storytelling abilities
- Ability to work independently, take ownership, and execute projects with minimal supervision




- Strong organizational skills and attention to detail
- Ability to work effectively in a fully remote and fast-paced startup environment
- Data-driven mindset with an interest in understanding marketing performance and analytics

Preferred / Good To Have

- Experience managing social media accounts or growing a brand's online presence
- Video editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro, or similar tools
- Experience with Canva, Adobe Creative Suite, or other design tools
- Basic knowledge of SEO, Google Analytics, Google Search Console, or other analytics tools
- Understanding of paid advertising and performance marketing
- Experience with email marketing platforms and CRM tools
- Experience using AI for marketing automation and content workflows
- Portfolio demonstrating previous marketing, content, social media, or creative work
- Interest in hospitality, travel, recruitment, technology, or luxury brands

What You'll Gain

- Opportunity to help build a global startup brand from the ground up
- Direct exposure to the founding team and strategic decision-making
- Ownership of real marketing campaigns and growth initiatives
- Opportunity to work across content, branding, social media, SEO, AI, and growth marketing
- Freedom to experiment with new ideas, tools, and marketing channels
- Fast-paced, high-impact working environment with significant responsibility
- Opportunity to work on an international product serving the global hospitality industry
- Professional growth and mentorship from the founding team
- Opportunity to take on increasing responsibility as Paathz scales
- Potential to grow into a Marketing Lead / Growth Marketing role based on performance

📌 Marketing Associate (Secunderabad)
🏢 Paathz
📍 Secunderabad