Company Name: AXIS ELECTRICAL COMPONENTS (I) Pvt. Ltd.

Axis Electricals India Private Limited is a Mumbai-based company operating in the electrical components and power infrastructure sector, manufacturing and supplying electrical products and components used in power transmission and distribution applications. The company caters to customers across India and international markets, serving utilities, infrastructure companies, and other industrial customers with a focus on quality, reliability, and technical excellence.

JOB DESCRIPTION – HEAD/LEAD MARKETING

Role Purpose

We are looking for a business-oriented Marketing Head/Lead who can build the brand, strengthen product positioning, drive demand generation and make Marketing a strong backbone for business growth.

The person should understand the product/solution, customer, market and competition and work closely with Sales Leadership across regions and product categories to translate market opportunities and marketing initiatives into measurable business impact.

Key Responsibilities

1. Brand, Product & Marketing Strategy

· Develop the overall Marketing strategy and annual plan in line with business priorities.

· Strengthen company and product positioning, value proposition and brand differentiation.

· Drive market intelligence and research across regions, products and customer segments.

· Analyse market trends, customer needs, competitor activities, pricing, positioning and emerging opportunities.

· Translate market and customer insights into product positioning, marketing priorities and market development initiatives.

· Drive product launches and brand-building initiatives.

· Ensure consistent and effective brand communication across all touchpoints.

2. Business Growth, Demand Generation, Digital & Sales Support

· Drive Marketing contribution towards demand generation, lead generation, pipeline and business growth.





· Work closely with Sales Leadership across regions and product categories to identify priorities and support business conversion.

· Develop and manage the company's digital presence across website, LinkedIn, YouTube, SEO/SEM, email and other relevant channels.

· Drive digital campaigns, database development and customer engagement.

· Provide Sales with relevant product presentations, campaigns, market insights and marketing tools.

3. Content, Exhibitions & Market Communication

· Set the direction for product and corporate communication, including catalogues, brochures, datasheets, presentations, videos, blogs, newsletters, eBooks, white papers and case studies.

· Develop and execute the marketing strategy for Elecrama and other exhibitions, seminars and events, covering pre-event promotion, stall/brand presentation, customer engagement, lead capture and post-event follow-up.

· Strengthen customer and distributor engagement through relevant marketing initiatives.

· Ensure all communication and market-facing activities reflect the desired brand and product positioning.

4. Team, Partners & Marketing Performance

· Build and develop the Marketing team with clear roles, priorities and performance expectations.

· Manage agencies, designers, digital partners and other external resources.

· Manage Marketing budgets, priorities and timelines.

· Review Marketing performance through demand generation, leads, pipeline, brand visibility and business impact and continuously improve effectiveness.

Ideal Candidate

· 7+ years of Marketing experience

· Preferred sectors: Electrical, Industrial, Engineering, Manufacturing, Energy, Solar, Infrastructure or similar.

· Strong experience across Brand, Product Marketing, Digital, Content and Exhibitions.

· Robust understanding of market research, customer insights and competitive analysis.

· Experience managing teams and external partners.

· Strategic thinker with strong execution and people-management ability.

📌 Head of Marketing (Mumbai)
🏢 The PeopleMosaic
📍 Mumbai