Media Strategy & Leadership

– Own and evolve the end-to-end media strategy across all four business units, ensuring coherence

between performance and brand objectives.

– Serve as the de facto CBO for all media investment decisions, bringing both top-line growth and

margin discipline to every channel recommendation.

– Partner directly with founders and senior client stakeholders to align media roadmaps with overall

business strategy and quarterly targets.

– Build a media planning framework that accounts for channel mix, attribution, incrementality, and

seasonality across ecom and DTC landscapes.

Marketplace & Quick Commerce (Units 1 & 2)

– Lead strategy for retail media across Amazon, Flipkart, Myntra, Ajio, Nykaa, and FirstCry - including

sponsored ads, DSP, content audits, and catalogue health.

– Drive Qcom media planning for Zepto, Blinkit, and Swiggy Instamart, with a focus on high-frequency,

impulse-driven category growth.

– Build JBPs (Joint Business Plans) and negotiate platform media packages to extract maximum

visibility and ROI.

– Govern the allocation between search, display, and promoted listings based on funnel objectives and

competitive dynamics.

Experience & Background





– 3+ years of experience in digital media, with a senior leadership role managing large, cross-functional

media portfolios.

– Deep, hands-on expertise in at least three units - Quickcommerce, Marketplace and Ecommerce.

– Experience working on or within a digital-first agency or a high-growth D2C brand at scale is strongly

preferred.

Technical & Analytical Depth

– Expertise in the Indian marketplace advertising ecosystem - Amazon Ads, Flipkart Ads, Myntra Ads -

including auction mechanics, targeting, and reporting.

– Strong command of performance marketing fundamentals: paid search (Google, Meta), programmatic

(DV360, The Trade Desk), and attribution (GA4).

– Comfortable with media mix modelling, incrementality testing, and multi-touch attribution frameworks.

Leadership & Commercial Acumen

– Excellent communicator who can simplify complexity for C-suite stakeholders and inspire a team of

specialists.

– Experience operating in a fast-paced agency setting, managing multiple client verticals

simultaneously.

Location: Mumbai (On Site)

Experience: 5 - 8 years

📌 Performance Marketing Manager (Mumbai)
🏢 1702 Digital Network
📍 Mumbai