AVP - Marketing (Malls)

Position Summary

The Marketing Head will lead the overall marketing strategy for a luxury mall, with responsibility for driving footfalls, customer engagement, conversions, tenant sales and overall mall profitability.

The role will own the end-to-end marketing charter, encompassing brand positioning, annual marketing strategy, media & communications, digital marketing, events, tenant activations, strategic alliances and consumer experience.

Key Responsibilities

- Develop and execute the annual, seasonal and monthly marketing strategy and calendar aligned with the mall's business objectives.
- Build the mall as a premium/luxury destination and differentiated consumer brand.
- Own the marketing budget, forecasting and allocation, ensuring optimum ROI and commercial effectiveness.
- Define and deliver key marketing KPIs including footfalls, conversion, dwell time, tenant sales, sales per sq. ft. and rental income.
- Lead brand communication, media planning, PR, digital and social media initiatives.
- Develop and execute luxury events, experiences, fashion/entertainment-led activations and consumer engagement programmes.
- Drive tenant and brand promotions, ensuring alignment between mall marketing and individual brand objectives.
- Build strategic partnerships and alliances with luxury brands, hospitality, lifestyle, fashion, F&B;, entertainment and premium consumer ecosystems.
- Develop innovative digital and technology-led initiatives to enhance customer acquisition, engagement and overall mall experience.
- Leverage consumer insights, footfall analytics and market intelligence to continuously optimise marketing interventions.
- Work closely with Leasing, Retail Operations,



Finance and Tenant Relations teams to ensure marketing initiatives translate into commercial outcomes.
- Lead external agencies and partners across creative, media, PR, digital, events and experiential marketing.
- Establish the mall's marketing governance, processes, measurement frameworks and reporting mechanisms.
- Lead and mentor the marketing team and build a high-performance, customer-centric culture.

Ideal Candidate Profile

- 15+ years of experience in marketing, preferably with significant exposure to luxury, premium retail, malls, lifestyle, fashion, hospitality or consumer brands.
- Experience in handling large-scale marketing budgets and delivering measurable commercial outcomes.
- Robust understanding of luxury consumer behaviour, premium brand positioning and experiential marketing.
- Should have demonstrated experience in 360° marketing - brand, media, digital, PR, events, partnerships and activations.
- Ideally should have worked with international luxury/premium brands or high-end retail environments.
- Strong commercial orientation with an ability to link marketing investments to footfalls, conversions, tenant sales and revenue.
- MBA/Post Graduate qualification in Marketing preferred.

Personal Traits & Competencies

- Strong leadership and stakeholder management skills
- Excellent communication and interpersonal skills
- High energy and execution orientation
- Strong commercial and target orientation
- Excellent negotiation and influencing skills
- Customer and consumer-centric mindset
- Creative and innovation-oriented
- Strong analytical and data-driven approach
- Systems and process orientation
- Collaborative leadership style

📌 AVP Marketing (Luxury Malls) (Delhi)
🏢 Consult pro
📍 Delhi