About the Opportunity
A fast-growing education-tech startup in the K-12 school solutions space, we empower CBSE-affiliated institutions across Bangalore with innovative teacher recruitment, retention, and engagement strategies. Our mission is to transform school marketing and brand positioning by aligning institutional storytelling with student & parent decision drivers — all while scaling regional outreach across key education corridors like Sarjapur Road and Chikka Thirupati Road.
Role & Responsibilities
- Design and execute hyper-localized marketing campaigns targeting parents, students, and educators in key Bangalore zones including Sarjapur Road & Chikka Thirupati Road.
- Collaborate with school leadership to craft compelling narrative-driven content — brochures, social campaigns, open-house events — that highlight CBSE outcomes, faculty excellence, and campus culture.
- Manage on-ground brand activations: school fairs, parent workshops, and community outreach programs to boost admissions and brand affinity.
- Track and report campaign ROI using Google Analytics, CRM dashboards,
and offline conversion metrics — optimizing spend and messaging in real time.
- Partner with content creators, designers, and digital teams to produce high-conversion assets (videos, testimonials, infographics) aligned with CBSE curriculum strengths.
- Build and maintain relationships with local influencers, education bloggers, and media outlets to amplify school visibility in regional education circles.
Skills & Qualifications
Must-Have
- CBSE School Marketing
- Google Analytics
- CRM Tools
- Content Strategy
- Event Management
- Local SEO
- Social Media Advertising
- Parent Engagement
Preferred
- Experience with Meta Ads Manager
- Familiarity with school admission funnels
- Graphic design tools (Canva, Adobe Express)
Benefits & Culture Highlights
- Hybrid work model with flexible hours for strategic on-ground campaigns
- Performance-based incentives + quarterly campaign bonuses
- Chance to shape marketing strategy for multiple CBSE schools across Bangalore