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Key Responsibilities
1. Lead Generation & Prospecting
- Identify and target potential clients across industries.
- Build and maintain a strong pipeline of leads.
- Conduct outreach via email, LinkedIn, networking events, and industry platforms.
- Cold calling - 30 to 40 calls a day
2. Pitching & Conversions
- Collaborate with strategy and creative teams to develop pitch decks.
- Present the agency’s capabilities confidently to senior-level clients.
- Drive the pitch process end-to-end — from brief to proposal to closure.
3. Client Understanding & Qualification
- Assess client needs and marketing challenges.
- Qualify leads based on budget, scope, and long-term potential.
- Recommend the right creative or digital solutions based on client goals.
4. Relationship Management
- Build strong rapport with potential and existing clients.
- Act as the primary point of contact during early engagement.
- Maintain a warm long-term network for future opportunities.
5. Market Intelligence & Strategy
- Track industry trends, competitor activities, and client movements.
- Identify opportunities for current service offerings.
- Share actionable insights with the leadership team.
6. Revenue Ownership
- Meet monthly/quarterly business acquisition targets.
- Work with finance to define pricing and commercial structures.
- Ensure smooth handover of closed accounts to the servicing team.
Skills & Competencies Needed
Core Skills
- Strong communication and presentation skills.
- Ability to articulate creative and digital solutions clearly.
- Confident in pitching and negotiating with decision-makers.
Creative & Digital Understanding
- Awareness of creative campaigns, social media, performance marketing, and content.
- Ability to understand and convert briefs into business opportunities.
Personality Traits
- Persuasive, confident, and relationship-driven.
- High ownership and accountability.
- Hustler mentality with structured thinking.
- Comfortable working in fast-paced agency environments.
Requirements
- 3–6 years of BD or sales experience in a creative/digital agency.
- Proven track record of closing clients or hitting revenue targets.
- Strong network in the marketing/brand ecosystem preferred.
- Ability to work collaboratively with internal teams.
📌 Business Development Executive - Creative Agency Experience (Mumbai)
🏢 Brandmovers India
📍 Mumbai