Website Management
& Campaign Execution

- Manage and maintain multiple brand
websites, ensuring content accuracy, consistency, and alignment with brand
guidelines.

- Publish and update products, landing
pages, campaigns, blogs, banners, promotional content, and seasonal
offers.

- Coordinate website updates with
Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.

- Build and launch campaign landing
pages, ensuring timely and accurate execution for product launches,
promotions, and events.

- Maintain publishing calendars,
perform regular website audits, and proactively identify broken links,
outdated content, and usability issues.

User Experience, SEO
& Optimisation

- Monitor website performance and user
behaviour to identify opportunities for improving navigation, customer
journeys, page speed, and conversion rates.

- Optimise forms, CTAs, landing pages,
metadata, page structure, internal linking, image tags, and other on-page
SEO elements.

- Support A/B testing initiatives and
implement UX and SEO recommendations to improve organic visibility and
conversion performance.

- Monitor website health, Core Web
Vitals, and accessibility standards while coordinating with internal teams
and SEO partners on optimisation initiatives.

Analytics &
Reporting

- Track website performance using
Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft
Clarity, and other reporting tools.

- Monitor key website metrics including
traffic, engagement, conversions,



bounce rate, campaign performance, and
user behaviour.

- Prepare regular performance reports
and recommend improvements based on data-driven insights.

- Ensure campaign tracking, tagging,
and measurement are implemented accurately.

Technical
Coordination & Quality Assurance

- Coordinate with developers, agencies,
and technology partners for website enhancements, issue resolution,
releases, and feature deployments.

- Support CMS administration,
troubleshoot website issues, and ensure website security, uptime, and
compliance.

- Perform end-to-end QA for all website
updates, testing functionality, responsiveness, forms, customer journeys,
integrations, and checkout flows across desktop, tablet, and mobile
devices.

- Escalate and resolve issues promptly
to ensure a seamless customer experience.

Requirements

- Hands-on experience with CMS
platforms such as WordPress, Shopify, Magento, Salesforce Commerce Cloud,
or similar.

- Strong understanding of HTML and CSS;
working knowledge of JavaScript is an advantage.

- Experience with Google Analytics 4,
Google Tag Manager, Google Search Console, Microsoft Clarity, and SEO
tools.

- Good understanding of website
performance optimisation, UX principles, SEO, and Core Web Vitals.

- Solid analytical, problem-solving,
project coordination, and stakeholder management skills.

- High attention to detail with the
ability to manage multiple priorities in a fast-paced environment.

📌 Senior Executive Web Specialist (Bengaluru)
🏢 Important Group
📍 Bengaluru