JD: Sales Officer

Location: Kolkata

Job Purpose:

- Meeting the territory’s sales (both volume & value) and collection targets.

- Form the vital link between the Company & its customers.

Principal Accountabilities:

Meeting the territory’s sales & collection targets:

- Breaking down zone targets into customer targets at the start of the month

- Visiting the customers as per the travel plan

- Booking orders when visiting the customers

- Checking stocks at customers place to confirm orders to be booked

- Providing order status information to customers

- Collecting cheques/DDs for collections

- Ensuring that customers pay as per pay term, hence, track payments on customer visits

- Sell complete product range

- Upgrade customers to premium product

Creating a demand for the company’s products:

- Engaging with buying houses personnel for product specification

- Visiting the merchandisers, production team along with the regular purchase managers

- Carrying the product promotion materials and making it available for the key decision makers

- Organizing for product presentations and seminars

Retaining existing customers:

- Regular visitations as per the travel plan

- Attending to customer queries promptly

- Ensuring supplies in time

- Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given

- Timely information about new products

- Sharing relevant product information on features, benefits, correct usage

- Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.





Prospecting for new customers in order to expand the customer base:

- Obtaining current customer information through various means as newspaper, customer referral, website etc.

- Visiting new customers

- Visiting uncovered areas in existing territory

Market intelligence gathering:

- Collecting competition information on new product launches, product prices etc .. from trade

- Assessing competition share at customers

- Gathering information on customers receiving specific recognition awards from competition for turnover etc.

- Keeping regular tabs on competition activities like presentations, seminars etc..

- Gathering competition materials and tools from the customers and updating the decision makers

Implementing the company’s market strategies at the grass root level:

- Implement price increase

- Initiate direct supplies wherever possible

Offering coats sewing solutions:

- Ensuring a high level of customer service at the front line level in terms of product & technical information

- Proper product recommendations / Thread advisory

- Handling customer complaints quickly and efficiently, with minimum damage to the company’s image.

- Timely submission of relevant reports

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us

📌 Sales Officer (Kolkata)
🏢 Recognized
📍 Kolkata