Job Description – Territory Sales Manager (Institutional Sales | B2B & HoReCa)

Job Title: Territory Sales Manager

Location: Vijayawada

Channel: Institutional Sales | B2B & HoReCa

Experience: 4+ Years

CTC: Up to ₹8 LPA

Job Summary

We are seeking a dynamic Territory Sales Manager to drive business growth through the Institutional Sales, B2B, and HoReCa channels. The ideal candidate should have solid experience in institutional sales, distributor management, customer acquisition, and business development within the FMCG/Food & Beverages industry.

Key Responsibilities

- Drive sales growth across the assigned territory through Institutional, B2B, and HoReCa channels.

- Develop and manage relationships with hotels, restaurants, cafés, caterers, corporate clients, and institutional customers.

- Appoint and manage distributors to ensure market coverage and product availability.

- Acquire new institutional accounts and expand key customer relationships.

- Achieve primary and secondary sales targets.

- Execute trade promotions and monitor market trends.

- Coordinate with internal teams to ensure timely order execution and customer satisfaction.

- Prepare sales forecasts,



reports, and market feedback.

Preferred Industry

- FMCG – Food & Beverages

- Packaged Foods

- Spices & Seasonings

- HoReCa Distribution

- Institutional Sales

- Vending Solutions (Highly Preferred)

Requirements

- Graduate in any discipline (MBA preferred).

- 4+ years of experience in Institutional Sales (Mandatory).

- Experience in HoReCa, B2B, or Corporate Sales (Preferred).

- Strong experience in distributor management and channel sales.

- Candidates with vending business experience will be highly preferred.

- Proven track record of achieving sales targets.

- Excellent communication, negotiation, and relationship management skills.

- Willingness to travel extensively within the assigned territory.

Mandatory Skills

- Institutional Sales (Primary Skill)

- Distributor Management

- Channel Sales

Preferred Skills

- HoReCa Sales

- B2B Sales

- Corporate Sales

- Key Account Management

- Customer Acquisition

- Territory Management

- Vending Business Experience (Highly Preferred)

📌 Hiring || Territory Sales Manager - HoReCa (Vijayawada)
🏢 Leading
📍 Vijayawada