VEST, Inc. seeks a self-driven, creative and analytical mind who would be responsible for expanding the digital presence of the VEST, Inc. brand, along with its SaaS business NetSkeme and ManifoldEdge. You will work independently to design and execute marketing strategies across digital channels to build awareness, enhance end-to-end customer experience, and increase conversions. You will also be responsible for liaising with various stakeholders, building on systems for a sustained digital market presence, and leveraging analytics to optimize marketing campaigns effectiveness across customer touchpoints.

Responsibilities:

- Design, develop and deploy customer-centric digital strategy and go-to-market plan for flagship SaaS products along with existing VEST desktop products.

- Review existing systems and create strategic and tactical roadmap for digital marketing.

- Conceptualize and design campaigns to spread brand awareness, enhance customer experience, drive revenue and maximize efficiencies.

- Create and execute digital marketing programs for web, social media, email marketing, content marketing, blogs, SEO/SEM, and digital ad management.

- Develop frameworks to measure site traffic, evaluate digital channels and optimize marketing campaigns regularly.

- Monitor and analyze the effectiveness of marketing content and provide analytical reporting and insights of campaigns to stakeholders.

- Test and optimize user experience across the marketing funnel.

- Establish internal and external communication channels and build an online community.

- Collaborate with business stakeholders, product management, engineering, and third-party vendors to meet business and customer needs.

- Provide thought leadership and streamline digital marketing processes.





- Stay abreast with industry trends and be our in-house expert in marketing and analytics.

Requirements:

- Proven working experience in digital marketing, preferably for B2B companies.

- 4-5 years of relevant experience in managing digital marketing programs and running digital campaigns.

- Demonstrable experience leading and managing SEO/SEM, social media marketing, email marketing and display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Excellent written and verbal communication and presentation skills.

- Should be able to analyze, optimize and leverage analytics tools such as, Google Analytics.

- Educational background: Candidates graduated from a reputed institute with relevant post-graduation will be given suitable credit.

Work Environment

- We have a strong culture of valuing our employees and promoting an autonomous, transparent, and ethical work workplace. We do not tolerate any form of discrimination.

- We at VEST always try to foster an environment that values and respects all individual s strength, perspectives, ideas and ability to meet the needs of our customers globally.

- Talented and supportive peers who value your contributions and drive your learning.

- Challenging opportunities: Learning happens outside the comfort zone and that is where our team likes to be always pushing the boundaries and growing personally and professionally.

- Transparency: an open, honest, and direct communication with co-workers, seniors and even all our senior management is approachable.

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

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