Urgent Hiring for SEO, AEO & GEO Specialist

Preferred immediate joiner

Email - [email protected]

Contact no. (phone hidden)

Location - Delhi

Experience 2 to 5 year

CTC - Upto 4.2 LPA

hiring an SEO, AEO, and GEO Specialist to strengthen its organic search presence and improve brand visibility across traditional search engines and AI-driven answer platforms. The role will focus on growing qualified organic traffic, improving search rankings, building content authority, and helping Taplend appear accurately in AI-generated search responses. Role Overview The ideal candidate will have hands-on experience in SEO, content optimization, technical SEO, and search performance analysis. They should also understand how users discover brands through AI-powered search experiences and be able to create strategies that improve Taplends visibility, authority, and discoverability across Google Search, answer engines, and generative AI platforms. Key Responsibilities • Develop and execute end-to-end SEO, AEO, and GEO strategies for Taplend. • Improve organic rankings, website traffic, qualified leads, and conversions through search-led growth initiatives. • Conduct keyword research, competitor analysis, topic-gap analysis, and search intent mapping. • Optimize website pages, product pages, landing pages, blog posts, FAQs, and resource content for search visibility. • Create and manage content strategies focused on high-intent keywords, topical authority, user queries, and financial/lending-related search topics. • Build content briefs for writers with SEO keywords, search intent, target audience, content structure, FAQs, internal links, and conversion recommendations. • Optimize content for answer-focused search results, including featured snippets, People Also Ask queries, FAQs, comparison searches, and conversational queries. • Improve content structure so that AI platforms and answer engines can identify, understand, and reference Taplend accurately. • Create and optimize entity-focused content around Taplend’s products, services, target audience, expertise, trust signals, and industry topics. • Implement structured data/schema markup, including Organization, FAQ, Product, Article, Breadcrumb, Review, and other relevant schemas. • Conduct regular technical SEO audits covering indexing, crawlability, website architecture, redirects, duplicate content, broken links, XML sitemaps, robots.txt, canonical tags, page speed, and Core Web Vitals.



• Work closely with developers to implement and validate technical SEO and structured-data recommendations. • Develop ethical off-page SEO and digital PR strategies to strengthen authority, trust, backlink quality, and brand mentions. • Track Taplend’s presence in Google Search, featured snippets, AI Overviews, answer engines, and relevant generative AI search platforms. • Monitor brand mentions, citations, sentiment, competitor visibility, and search result changes related to Taplend. • Prepare weekly and monthly reports on rankings, traffic, leads, technical health, content performance, backlinks, and AI visibility. • Stay updated on search-engine algorithm updates, AI search developments, generative engine optimization practices, and content-quality standards. SEO Responsibilities • Improve rankings for priority commercial, informational, and branded keywords. • Optimize on-page SEO elements, including titles, meta descriptions, headings, URLs, alt text, internal links, and content readability. • Identify underperforming content and recommend updates, consolidation, pruning, or expansion. • Build topic clusters and internal-linking structures to improve topical authority. • Collaborate with content, design, product, and performance marketing teams to ensure SEO is integrated into campaigns and new page launches. AEO Responsibilities • Optimize content for direct answers, featured snippets, FAQs, and conversational searches. • Identify high-value user questions related to loans, lending, eligibility, documentation, interest rates, repayment, and financial decision-making. • Structure content using clear question-and-answer formats, concise definitions, tables, lists, and relevant examples. • Improve FAQ pages and resource content to address customer queries at every stage of the funnel. • Ensure key website information is clear, accurate, easy to interpret, and supported by relevant structured data. GEO & AI Visibility Responsibilities • Improve Taplend’s discoverability and representation across AI-powered search and generative answer platforms.



• Create authoritative, well-structured, factually consistent content that can be understood and referenced by AI systems. • Strengthen brand/entity signals through website content, structured data, trusted external mentions, and relevant citations. • Monitor how Taplend, its products, and lending-related topics appear in AI generated answers. • Identify gaps where competitors are being referenced more often and develop content or authority-building plans to improve Taplend’s visibility. • Ensure important brand, product, eligibility, policy, and customer-support information remains updated, consistent, and easy to verify. • Recommend content formats and digital PR opportunities that can improve citation potential and AI search visibility. Required Skills & Qualifications • 2–5 years of hands-on experience in SEO, organic growth, or content-led search marketing. • Strong knowledge of on-page, off-page, technical, and content SEO. • Understanding of AEO, featured snippets, conversational search, FAQ optimization, and structured content. • Familiarity with GEO and strategies that support visibility in AI-powered and generative search experiences. • Experience using Google Search Console, Google Analytics 4, Google Tag Manager, and Looker Studio. • Experience with SEO tools such as Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, or similar platforms. • Knowledge of technical SEO concepts, including schema markup, XML sitemaps, robots.txt, canonicalization, redirects, crawl budgets, and Core Web Vitals. • Robust keyword research, competitor analysis, content auditing, and reporting skills. • Ability to interpret data and turn insights into clear, prioritized action plans. • Excellent written communication skills and the ability to work closely with writers, developers, designers, and marketing teams. Preferred Qualifications • Experience in fintech, lending, banking, insurance, or another regulated industry. • Familiarity with WordPress or other CMS platforms. • Experience with GA4 event tracking, BigQuery, and advanced reporting dashboards. • Knowledge of digital PR, backlink outreach, brand-mention tracking, and reputation management. • Understanding of E-E-A-T principles, entity SEO, topical authority, and content trust signals. • Experience working with AI content tools while maintaining editorial quality, accuracy, originality, and compliance.

📌 Seo Specialist (Delhi)
🏢 White Force Outsourcing Services
📍 Delhi