1. Sales & Revenue Management Achieve monthly and annual cumulative sales targets as per the approved business plan. Manage pricing and commercial negotiations effectively to support organizational goals Ensure consistent revenue growth aligned with company objectives. Monitor sales performance against targets and initiate corrective actions wherever required. 2. Business Development Drive new account acquisition across hospitals, institutions, distributors, and corporate clients. Expand market share through strategic customer penetration initiatives. Explore new business opportunities and expand business in the assigned areas Maintain a robust business pipeline for sustained revenue generation. Maintain recurring business from existing customers and ensure timely renewal of rate agreements and contracts with hospitals. 3. Territory Management Cover the defined cluster comprehensively to ensure effective market penetration. Ensure maximum geographical reach within the assigned territory. Execute route planning and territory optimization for better productivity. Maintain required call average and customer coverage as per company norms. 4.
Institutional & Key Account Management Build strong relationships with purchase heads, decision-makers, and stakeholders. Ensure timely follow-up and closure of institutional opportunities. Manage institutional business, Government & Private hospitals, and key corporate accounts. Co ordinate for tenders, institutional quotations, and business proposals. Monitor secondary sales & Institutional queries 5. Product & Market Knowledge Conduct product presentations, demonstrations, and technical discussions with customers. Maintain strong product knowledge including technical specifications, applications, and competitive advantages. Monitor competitor activities, pricing trends, and market developments. Maintain commercial discipline by ensuring credit terms do not exceed 30 days and discounts remain within approved limits 6. Reporting & Work Discipline Demonstrate flexibility to work beyond standard hours based on business requirements. Ensure timely submission of daily reports, CRM updates, visit reports, and MIS. Maintain professional discipline, accountability, and responsiveness.