Customer & Marketing Analytics Expert

Note: Only Female candidates shall apply

• 10+ years of experience in Customer/CRM and Marketing Analytics, working with

customer data and business insights.

• Strong hands-on expertise in SQL and transaction-level customer data, including

querying, analysis, and extracting actionable insights.

• Experienced in handling large-scale datasets and performing complex customer and

marketing analytics.

• Robust experience in customer segmentation, retention analysis, cohort analysis, and

customer lifecycle analytics.

• Hands-on experience in Attribution Modelling and Marketing Mix Modeling

(MMM) to evaluate marketing effectiveness.

• Experienced in measuring campaign effectiveness, marketing ROI, customer

acquisition, and conversion performance.

• Hands-on experience in developing predictive models using AI/ML for customer and





marketing analytics.

• Strong experience working directly with transaction-level data to identify customer

behaviour, trends, and business opportunities.

• Proficient in Power BI and dashboarding, developing interactive dashboards and

reports for business stakeholders.

• Experience working with QSR, Retail, and Consumer-facing businesses, supporting

customer and marketing analytics initiatives.

• Ability to connect analytics and customer insights with business metrics, revenue,

profitability, and P&L; impact.

• Experience in managing and mentoring analytics teams, providing guidance on

analytical approaches, projects, and delivery.

📌 Customer & Marketing Analytics Expert (Gurugram)
🏢 Windows Consultants
📍 Gurugram