- Identify potential customers requiring gold loan.
- Generate leads via cold calling, referrals, local market visits and conducting sales activities in societies, apartments, clubs, and other places of interest to improve branch visibility.
- Educate customers about gold loan, products, interest rates and advantages.
- Guide customers on submitting the required set of documents and KYC as per RBI norms.
- Plan, conduct & monitor the branch & field level marketing activities to ensure healthy pipeline of leads resulting in business conversion & branch growth.
- Responsible for keeping NPAs in control through strong follow ups from the customers for interest collections.
- Increase gold loan business plus various other third-party products.
Qualifications
- 3+ years of Product / Sales experience in Gold loan or other Asset products
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