Job Type: Full time

Company: B-Tech Digital AgencyLocation: CoimbatoreJob Type: Full-TimeExperience: 0– Years PreferredAbout the RoleB-Tech Digital Agency is looking for a Performance Marketer with hands-on experience in Meta Ads, Lead Generation and Social Media Management.The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a strong focus on generating quality leads and measurable results for clients.Roles & ResponsibilitiesPlan, create and manage Facebook & Instagram (Meta) Ad campaignsHandle Lead Generation, Traffic, Engagement and Conversion campaignsResearch and create relevant target audiences, custom audiences and retargeting audiencesMonitor and optimize campaigns to improve CPL, CPC, CTR, CPA and overall ROIPerform A/B testing on creatives, ad copy, audiences and campaign strategiesIdentify winning campaigns and scale them effectivelyCoordinate with the Graphic Design & Content Team for ad creativesManage clients' Facebook & Instagram social media accountsPlan and maintain social media content calendarsMonitor campaign budgets and daily ad spendAnalyse lead quality and campaign performancePrepare weekly/monthly performance reportsProvide recommendations to improve client campaign resultsStay updated with Meta Ads trends,



algorithm changes and digital marketing strategiesRequired SkillsStrong practical knowledge of Meta Ads ManagerFacebook & Instagram AdvertisingLead Generation CampaignsAudience Targeting & RetargetingCampaign OptimizationA/B TestingSocial Media ManagementBasic understanding of Meta Pixel and conversion trackingAbility to analyse campaign metrics and make data-driven decisionsGood communication and team coordination skillsAdded AdvantageKnowledge or experience in:Google AdsGoogle Analytics 4 (GA4)Google Tag ManagerMeta Pixel / Conversion APICanvaLanding Page OptimizationMarketing AutomationCandidate We Are Looking ForWe are looking for someone who is result-oriented rather than just task-oriented.The candidate should understand:Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROIPrevious campaign results, portfolio or Meta Ads performance screenshots will be an added advantage.Performance KPIsPerformance will primarily be evaluated based on:Cost Per Lead (CPL)Lead QualityClick-Through Rate (CTR)Cost Per Click (CPC)Conversion PerformanceCampaign ROI / ROAS where applicableBudget UtilizationClient Campaign PerformanceReporting & Optimization QualityHow to ApplySend your:Resume + Previous Campaign Portfolio / ResultsB-Tech Digital Agency, CoimbatoreWhatsApp: (phone hidden)/8072562237Join B-Tech Digital Agency and turn ad spend into real business results.ith their audience, and achieve measurable results.

📌 PERFORMANCE MARKETER (Coimbatore)
🏢 B-Tech Digital Agency
📍 Coimbatore