The Demand Generator (DG) plays a pivotal role in driving field-based demand creation within the assigned territory. This field-focused professional is tasked with building and sustaining influencer-led demand by engaging key stakeholders such as contractors, OEMs, architects, and interior designers. Through strategic product sampling, on-site demonstrations, and targeted dealer activation, the DG ensures consistent secondary sales growth. The role emphasizes independent execution, relationship management, and data-driven performance tracking, contributing directly to the expansion of market presence and long-term demand sustainability.

Responsibilities:
- Identify, engage, and enroll contractors, OEMs, applicators, architects, and interior designers as key influencers.
- Develop and maintain a high-performing influencer network to drive repeat demand.
- Execute product sampling, trials, and in office demonstrations to showcase product value.
- Follow up on trials to convert prospects into consistent users through application support and guidance.




- Identify and activate key dealers to strengthen influencer–dealer linkage and enable demand pull.
- Ensure optimal product availability and seamless coordination between influencers and dealers.
- Drive measurable secondary sales volumes from the enrolled influencer base.
- Monitor and report on demand-to-volume conversion metrics on a regular basis.
- Collaborate closely with Regional Managers, Area Managers, and cross-functional teams for alignment and support.

Performance Focus:
- Consistent delivery and growth in secondary sales volumes
- High enrolment, productivity, and retention rates among influencers
- Effective activation of dealers and generation of pull-through demand
- Sustainable and high-quality demand pipeline development

Requirements:
- 6 months to 6 years of experience in demand generation, influencer management, or B2B sales
- Prior experience in wood coatings, paints, or allied industries is preferre

📌 Demand Generator (Chennai)
🏢 Corporate Stalwarts
📍 Chennai