Responsibilities & Key Deliverables

Role Purpose

To lead and grow the Accessories business Direct-to-Consumer (D2C) e-commerce business by driving online sales, enhancing customer experience, optimizing digital marketing performance, and ensuring effective management of the e-commerce platform, product catalog, pricing, and promotions.

Key Responsibilities
- Manage and drive the performance of the Accessories’ business e-commerce platform (D2C).
- Develop and execute strategies to increase website traffic, conversion rates, customer acquisition, and repeat purchases.
- Plan and optimize digital marketing campaigns across SEO, SEM, social media, email marketing, and paid media channels.
- Oversee online product listings, content management, pricing, promotions, and merchandising to maximize sales.
- Monitor customer journeys and implement improvements to enhance user experience and online conversion.
- Analyze e-commerce KPIs, campaign effectiveness, customer behavior, and sales performance to identify growth opportunities.
- Coordinate with internal teams such as marketing, product,



supply chain, customer support, and technology for seamless platform operations.
- Drive A/B testing, personalization, and performance optimization initiatives.
- Manage relationships with external agencies, technology partners, and platform vendors.
- Ensure accurate reporting of business performance and recommend corrective actions to achieve revenue targets.

Key Performance Indicators (KPIs)
- Online Revenue Growth
- Website Traffic Growth
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Repeat Purchase Rate
- Average Order Value (AOV)
- Return on Ad Spend (ROAS)
- Customer Retention Metrics

Experience

Educational Qualification
- Bachelor's degree in Marketing, Business Administration, E-Commerce, Digital Marketing, or related field.
- MBA preferred.
Experience
- 5-7 years of relevant experience in e-commerce, D2C business management, or digital commerce roles.
- Experience

📌 Manager - E Commerce, Accessories (Mumbai)
🏢 Mahindra & Mahindra
📍 Mumbai