Job description

- Strategic Leadership:
- Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.
- Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and cutting-edge approach.
- Team Management Development:
- Recruit, mentor, and lead a high-performing marketing team.
- Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.
- Brand Positioning:
- Refine DoubleTick.io s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape.
- Champion brand consistency and storytelling excellence across all customer touchpoints.
- Demand Generation Growth:
- Drive pipeline development through integrated marketing campaigns content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.
- Optimize marketing spend for maximum ROI and measurable revenue impact.
- Product Marketing Go-to-Market (GTM):
- Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.
- Orchestrate product launches, ensuring market readiness and strong audience resonance.
- Data-Driven Decision Making:
- Establish and maintain robust analytics frameworks to track key marketing metrics.




- Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention.
- Cross-Functional Collaboration:
- Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.
- Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals.

Qualifications Experience

- 8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.
- MBA from a top-tier business school, a B.Tech or engineering background is strongly preferred.
- Proven track record of building and scaling marketing teams, implementing processes, and delivering measurable results.
- Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.
- Highly analytical, with the ability to translate data insights into actionable strategies.
- Exceptional communication, leadership, and stakeholder management skills.
- A growth mindset and adaptability, with a passion for exploring new marketing channels, technologies, and strategies.

Skills: Saas, Digital Marketing, Team Management, Social Media Management, Analytics, Seo

Experience: 8.00-10.00 Years

📌 Director Marketing (Mumbai)
🏢 Double Ticks
📍 Mumbai