1. Sales & Target Achievement: Meet or exceed monthly, quarterly, and annual primary (company to distributor) and secondary (distributor to retailer) sales targets for the assigned territory.
2. Distribution Network Management: Identify, appoint, and manage territory distributors. Ensure they maintain adequate inventory levels, settle claims on time, and achieve a healthy ROI.
3. Market Coverage & Expansion: Design and implement daily Beat Plans (Permanent Journey Plans) to ensure maximum retail coverage. Onboard new retail outlets, kirana stores, and modern trade accounts.
4. Merchandising & Brand Visibility: Ensure high product visibility at the point of sale. Execute visual merchandising strategies, including the placement of danglers, posters, and securing primary shelf space for hero products.
5. Competitor Mapping: Actively track competitor pricing, trade schemes, packaging changes, and current product launches in the spice industry, providing regular insights to the ASM.