- Manage multi channel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
Required Skill set :-
- Excellent communication skills (Written + Verbal); Self-motivated individual
- Disciplined: On attendance, deliverables and adhering to company ethical standards
- High intellectual curiosity;
- willingness to learn and explore;
- Confident in analyzing and acting on marketing data Able to work in a highly multicultural environment
- Proven work experience on delivering ahead of client goals.
- Extremely solid understanding of Online Media and Programmatic experience
- Working knowledge on the following will be an added advantage
- o DSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantage
- o Should be aware of Ad Serving technologies, and analytical tools like GA and Omniture
- o Conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
- Expert proficiency in Excel and comfort in handling large volumes of data