Why this role exists

Bharat Atomics is building ATLAS-150: a pool-type, sodium-cooled quick reactor SMR with a sealed metallic-fuel core, built and designed for India's heavy industries and for the AI data-centre load blocks now coming online.

For sixty-three years, private companies could not own a nuclear reactor in India. The SHANTI Act, 2025 changed that making us one of the first private startups in the country attempting to build one. This role owns how Bharat Atomics is understood by everyone who has not read a reactor physics textbook and does it simply and accurately, leveraging content and social platforms. There is no brand team, one (1) agency to partner with and you will own everything content and social in the company.

What you will own

1. Explain hard things clearly with easy-to-understand content

- Turn reactor physics, sodium technology, fuel cycles, safety architecture and nuclear economics into writing, visuals and video that an intelligent non-expert understands.

- Own the explainer library: what a fast reactor is, why sodium, why a sealed core, how our design differs from competition e.g. Aalo, Oklo, Valar etc.

- Build the visual language of the company alongside the design system i.e. diagrams, cutaways, animations, build-progress footage. Most of the world learns this subject through pictures, not paragraphs.

- Every technical claim passes engineering review before it ships. No exceptions, no shortcuts on a deadline.

2. Build founder-led distribution

- Run X and LinkedIn for the founders and the company. In deep tech, the founder account outperforms the brand account by an order of magnitude.

- Ghostwrite and co-write threads, essays, launch posts, milestone announcements, replies.





- Read the developments in the Indian and global nuclear and energy conversation and write content around it.

3. Make content as the leverage to build technology first brand

- This is the primary measurable outcome for the first twelve months.

- We are hiring engineers from IGCAR, NPCIL, BARC and AERB, and manufacturing and systems leaders from automotive, aerospace and defence.

- Build the content that reaches them: engineering deep-dives, build logs from the NEEV Centre, team profiles.

4. Manage company owned social channels, launches and press

- Website, blog, newsletter, YouTube to be managed end to end.

- Plan and execute launch moments: funding announcements, facility milestones, hires, technical results, policy submissions.

- Support investor, government and customer materials with the Chief of Staff and founders on decks, briefing documents, one-pagers.

What we are looking for

Non-negotiable

- 3–7 years producing content for social media and digital platforms.

- A portfolio you can point to. Send the three pieces you are proudest of.

- You have taught yourself a hard subject and explained it to others.

- You understand distribution mechanics, not just publishing.

Strongly preferred

- Ability to produce as well as write, including skills like video editing, motion graphics, technical illustration, or design tooling.

- Background in energy, climate, deep tech, aerospace or hard science.

- Existing interest in nuclear industry or energy landscape.

If interested, apply with your CV, links to three pieces of work you are proud of, and one short explainer on any technical subject you understand well, aimed at someone who does not, at [email protected]

📌 Content & Social Lead (Bengaluru)
🏢 Bharat Atomics
📍 Bengaluru