What You’ll Write You’ll be responsible for CRM copy across: Push Notifications – Short, scroll-stopping titles and descriptions that drive opens and engagement. Promotional WhatsApp Messages – Offer-led and campaign-led communication that creates curiosity, urgency and action without sounding repetitive or overly salesy. Utility WhatsApp Messages – Clear, contextual and genuinely practical communication designed around the user's activity, journey or account-related needs. Emailers – Subject lines, preheaders, email body copy and CTAs for promotional, engagement, educational and lifecycle campaigns. Banners & Creatives – Sharp headlines, hooks, offer communication and supporting copy for CRM creatives. Lifecycle Communication – Content for onboarding, engagement, reactivation, renewals, retention and other user journeys. What We’re Looking For We need someone who can think like a user before writing like a marketer. You should be able to understand: “Why would the user care about this message?” “What would make them stop, read and click?” “Does this sound like US?” • • • • • • 1 The ideal candidate: Has strong command over English and Hinglish and understands how people actually communicate digitally. Can write short, punchy and meaningful copy without unnecessary words. Understands the difference between writing for Push, WhatsApp, Email and Banners rather than using the same copy everywhere. Can balance brand voice,



user psychology and business objectives. Understands concepts such as curiosity, urgency, FOMO, relevance and personalization without relying on clickbait. Can turn offers and product features into user-focused benefits and narratives. Can create multiple creative angles around the same campaign instead of simply rephrasing one idea. Understands that promotional and utility communication require very different approaches. Is comfortable experimenting with humour, cultural moments, memes, conversational hooks and topical narratives when appropriate. Can take feedback, iterate quickly and continuously improve copy based on performance. Key Responsibilities Conceptualize and write CRM communication for different user segments and lifecycle stages. Develop campaign hooks, narratives and messaging angles in collaboration with the CRM team. Maintain a consistent tone of voice across channels. Understand campaign briefs, user cohorts and objectives before developing copy. Write multiple variants for A/B testing and campaign experimentation. Use campaign performance and learnings to improve future communication. Collaborate with designers to ensure copy and visual communication work together. Proofread communication and maintain high standards of grammar, clarity and accuracy. Stay updated on digital content trends, consumer behaviour, fitness conversations and cultural moments that can inspire relevant communication.

📌 CRM Content Writer (Pune)
🏢 Happiest Resume
📍 Pune