Develop and execute D2C digital marketing and performance marketing strategies. Manage and optimize Meta, Google Ads and other paid channels to drive revenue and customer acquisition. Monitor key metrics including ROAS, CAC, CPA, CVR, AOV and LTV. Plan and execute digital campaigns, product launches and promotional campaigns. Analyze customer journeys and optimize the conversion funnel and website performance. Work with creative teams to develop and test high-performing ad creatives and landing pages. Drive customer acquisition, retention and repeat purchases through digital channels. Track campaign performance, prepare reports and provide data-driven growth insights. Manage digital marketing budgets and identify opportunities to scale profitable channels. Stay updated on D2C, digital marketing and consumer trends to identify current growth opportunities.
📌 Digital Marketing Manager (Gurugram)
🏢 Happiest Resume
📍 Gurugram
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