Research Lead Market, Competitor & Consumer Intelligence (Bengaluru)

Research Lead Market, Competitor & Consumer Intelligence (Bengaluru)

04 Sep
|
Nameless
|
Bengaluru

04 Sep

Nameless

Bengaluru

Location: Bangalore, India



Team: Strategy & Insights



About the Role


We are a Bangalore -based gaming studio building for global markets. As we scale our portfolio and international footprint, we are looking for a Research Director to lead our Market, Competitor, and Consumer Intelligence function.


This is a critical leadership role embedded at the heart of the studio. You will shape how we understand players, competitors, and global market opportunities — ensuring that our creative, product, and strategic decisions are grounded in deep, actionable insight.


Key Responsibilities


Market & Consumer Intelligence


- Lead the design and execution of qualitative and quantitative research programs across key global markets (North America, Europe, APAC, etc.)

- Develop deep player understanding through segmentation, motivations research, user journey mapping, concept testing, and brand tracking

- Identify global gaming trends, genre shifts, platform opportunities, and white spaces to inform portfolio direction


Competitive Intelligence

- Build and institutionalize a structured competitor intelligence framework

- Analyze competitor titles, monetization models, go -to -market strategies, and live -ops performance

- Deliver ongoing insights on emerging studios, publishers, and ecosystem shifts


Strategic Partnership with Studio Leadership

- Partner closely with Game Directors, Product, Monetization, and Marketing teams to inform roadmap, positioning, and investment decisions

- Translate research findings into clear strategic implications and actionable recommendations

- Support greenlight decisions, new IP exploration, and market entry strategies


Team & Capability Building





- Build and lead an in -house insights capability (qualitative and quantitative)

- Establish best -in -class research processes, vendor partnerships, and data integration practices

- Combine primary research with gameplay data, performance metrics, and external market intelligence


Executive Communication

- Deliver explicit, high -impact insight narratives for leadership decision -making

- Drive a culture of evidence -based decision -making across the studio


What We Offer

- A central leadership role in a fast -scaling Indian gaming company building for the world

- Direct influence on product strategy and global expansion

- High ownership and visibility within the studio

- Opportunity to build a world -class insights capability from Bangalore




Requirements

Qualifications

- 10+ years of experience in market research, consumer insights, or intelligence roles (gaming, tech, entertainment, or digital preferred)

- Deep expertise in both qualitative (IDIs, focus groups, ethnography) and quantitative (survey design, statistical analysis, segmentation) methodologies

- Strong understanding of global gaming markets and player behavior

- Experience working closely with product or creative teams

- Proven ability to build and lead high -performing teams

- Strong storytelling and executive communication skills




Benefits

What We Offer

- A central leadership role in a fast -scaling Indian gaming company building for the world

- Direct influence on product strategy and global expansion

- High ownership and visibility within the studio

- Opportunity to build a world -class insights capability from Bangalore




📌 Research Lead Market, Competitor & Consumer Intelligence (Bengaluru)
🏢 Nameless
📍 Bengaluru

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