- Design responsive website and app experiences
- Create intuitive and seamless experiences across desktop, mobile web and apps.
- Create wireframes, prototypes and user flows in Figma
- Visualize customer journeys and validate concepts before development.
- Conduct A/B testing and usability studies
- Test design alternatives to improve engagement and conversion.
- Analyze customer buying behavior and funnel drop-offs: Identify pain points that impact customer purchase decisions.
- Develop design systems and component libraries: Maintain consistency across all digital touchpoints.
- Collaborate with product, engineering and marketing teams: Ensure designs meet business and technical requirements.
- Drive conversion rate optimization initiatives: Increase purchases and user engagement through design improvements.
- Ensure accessibility and mobile-first design: Design for all users and prioritize mobile experiences.
- Monitor UX metrics and customer feedback: Use data and feedback to continuously improve experience.
- Benchmark competitor experiences: Study competitors to identify opportunities and best practices.