Key Duties and Responsibilities

- Create and manage all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Amazon, Facebook); implement daily and weekly changes to active ad campaigns
- Perform deep analysis of UA efforts across all mobile titles
- Actively monitor the latest products and features from partner ad networks
- Collaborate with the art team on creative development.
- Influence internal marketing plans across the marketing organization to help improve first time user engagement and acquisition
- Regularly generate growth focused ideas and hypotheses, and then rigorously test them.

Examples Include

- Working with the analytics team on Campaign targets linked to predicted revenue models
- Working with the product team to ensure the maximization of live-operations events

Requirements

- Minimum 2 years experience in a SEM or UA marketing role with mobile app experience.
- Experience with Facebook, Google AdWords and/or Ad Networks.
- Demonstrated experience scaling annual UA budgets from launch to growth to maturity




- Demonstrated experience in identifying, working with, and maximizing current and new mobile user acquisition platforms, including Facebook/Instagram, Snap, UAC,Apple Search, a wide range of adnetworks (Unity, Vungle, Applovin, etc.), and more.
- Experience with MMPs (Mobile Measurement Partners) and attribution tracking
- Demonstrated experience building processes and exit KPIs for creative testing at high velocity (20-50 recent creatives per month)
- Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations even when the available data might not be perfect
- Experience with Excel (Pivot Tables, Advanced Formulas, Data Manipulation).
- SQL knowledge is a plus.
- Passionate about mobile/social integration in Gaming, entertainment industry and professional sports businesses.
- Degree in marketing or a related business field
- Prior game industry experience is a plus.

📌 User Acquisition (Pune)
🏢 reliance games
📍 Pune