Company Description ANU Group is a long-established leader in the manufacturing of Tungsten Carbide dies and steel tools, operating since 1973. The organization runs six state-of-the-art manufacturing facilities across Delhi NCR and Hyderabad, India, supported by an international office in Barcelona, Spain. As a pioneer in its field and a major exporter, ANU Group serves a wide range of industrial clients that require precision tooling solutions.

Team members join a company that values technical expertise, innovation, and long-term customer partnerships in global markets.

Role Description The Technical Sales Executive will work on-site in a full-time capacity, engaging directly with industrial clients to promote ANU Group’s Tungsten Carbide and steel tool solutions. Day-to-day responsibilities include identifying and qualifying prospective customers, conducting technical product presentations and understanding customer requirements to provide appropriate tooling solutions. The role involves preparing and following up on quotations, coordinating with internal engineering and production teams and ensuring timely delivery and post-sales support.

The Technical Sales

Executive will maintain accurate sales records, track opportunities through the sales pipeline and contribute to sales forecasts and market feedback. Regular visits to customer sites, participation in trade shows,



exhibitions and industry events, and adherence to company policies and safety standards are expected.

Qualifications

- Candidates should possess strong technical understanding of industrial tooling and components, preferably Tungsten Carbide dies, steel tools or related mechanical/engineering products.
- Candidates should possess skills in consultative sales, customer relationship management and negotiation for B2B industrial or manufacturing clients.
- Candidates should possess abilities in market research, opportunity identification and basic sales reporting or CRM usage.
- Candidates should possess clear and professional communication skills, including presentation, documentation and interpersonal skills for cross-functional collaboration.
- Candidates should possess a results-oriented mindset with solid problem-solving abilities, attention to detail and capacity to manage multiple accounts or projects.
- A diploma or degree in Mechanical Engineering, Production Engineering, Industrial Engineering, Business, Economics or a related field is preferred.
- Prior experience in technical or industrial sales, especially in tools, machinery or manufacturing sectors will be considered an advantage.
- Willingness to travel to customer locations as needed and work on-site in Sahibabad (Ghaziabad, U.P.) is required.

📌 Technical Sales Executive (Ghaziabad)
🏢 Anu Group
📍 Ghaziabad