Role Overview

We are looking for a Strategic Brand Consultant with strong FMCG exposure and hands-on agency experience to lead brand strategy, GTM planning, and integrated media strategy for multiple food & consumer brands.

This role will work closely with leadership, planning, creative, and performance teams to build sharp brand narratives backed by solid media logic and execution-ready plans.

Key Responsibilities

Brand & Business Strategy

Develop brand positioning, category frameworks, and communication territories

Build GTM strategies for launches, relaunches, and market expansions

Define brand architecture and long-term growth roadmap

Translate business objectives into clear brand KPIs

Media & Communication Strategy

Create integrated media plans (Digital + Offline)

Lead AOP planning (Quarterly / Annual)

Define media mix, budget allocation, phasing, and reach-frequency logic

Align media strategy with creative idea and consumer journey

Work closely with performance teams on funnel strategy

Consumer & Market Intelligence

Conduct category, competitor, and consumer insight analysis

Identify white spaces and emerging trends in FMCG

Use data (sales, media, digital, ORM, social listening) to sharpen strategy

Build insight-led storytelling, not generic decks

Client & Internal Collaboration

Act as strategic SPOC for senior client stakeholders





Guide creative, content, and media teams with transparent strategic inputs

Review and elevate decks before client presentations

Ensure strategic consistency across all brand touchpoints

Required Skill Set

Proven experience with FMCG brands (Food, Dairy, Staples, Nutrition preferred)

Strong agency background (Creative / Media / Integrated agencies)

Deep understanding of

Brand strategy

Media planning & buying logic

Digital ecosystems (Social, Search, Influencer, Programmatic)

Ability to connect business goals → insight → idea → media

Excellent presentation & storytelling skills

Comfortable with both strategy thinking and execution realities

Nice to Have

Experience working on national / regional FMCG brands

Exposure to rural + urban media planning

Experience with retail & on-ground activations

Prior consulting or CXO-level advisory exposure

Why This Role Is Critical

FMCG brands need thinking partners, not just execution

We are building long-term brand platforms, not campaign-only ideas

You will influence how brands are built, scaled, and sustained

Ideal Consultant Profile

Thinks like a brand owner

Understands media economics

Can challenge briefs constructively

Believes in insight-first, execution-aware strategy

📌 Strategic Brand Consultant (FMCG)Engagement Type: Project-based / Full Time / ConsultantExperience: 8–15 yearsBackground: FMCG brands + Agency experience (mandatory)
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