Position- Senior Copywriter

Role Summary: We are looking for a Senior Copywriter with 5 to 7 years of experience in advertising, digital marketing, or creative agencies. The candidate should be a strong storyteller with expertise in brand communication, digital campaigns, performance marketing, CRM content, and AI-powered creative development. The role involves creating impactful, conversion-focused communication across platforms and collaborating with clients and multidisciplinary creative teams.

Location- Noida Sector 16Onsite ( 5 Days working)

Website-https://www.hsad.co.in/

Interested Candidate can share their CV along with portfolio link at [email protected]

Key Responsibilities :

- Creative & ContentDevelop creative concepts, campaign ideas, headlines, taglines, long-copy, product messaging, and brand communication across digital platforms.
- Write engaging, persuasive, and conversion-focused copy for eCommerce, Online Brand Stores, social media, GDN, websites, landing pages, blogs, and digital advertising.
- Conceptualize and script AI videos, commercials, digital films, product films, brand videos, reels, motion graphics, and explainer videos.
- Maintain consistency with brand guidelines, tone of voice, campaign strategy, and communication objectives.
- AI & Creative TechnologyLeverage Generative AI tools for ideation, copywriting, scripting, creative exploration, localization, and content optimization.
- Work with AI Artists, Designers, Motion Graphics, Video Editors, and Creative teams on AI-led campaigns.




- Apply prompt engineering and AI-assisted creative workflows to improve efficiency and creative output.
- Stay updated on emerging AI tools, technologies, and digital storytelling trends.
- Digital & Performance MarketingCreate performance-driven copy for Meta, Google, YouTube, LinkedIn, GDN, and other digital platforms.
- Develop content for EDMs, newsletters, CRM journeys, push notifications, SMS, and customer lifecycle communication.
- Create SEO-friendly and UX-focused content that supports engagement and conversion.
- Use campaign insights and performance data to continuously improve messaging and communication.
- Strategy & ResearchConduct market, competitor, and consumer research to develop relevant communication strategies.
- Translate business objectives and consumer insights into strong creative concepts and messaging.
- Contribute to brainstorming, campaign strategy, pitches, and new business initiatives.
- Client & Team CollaborationUnderstand client briefs, objectives, brand requirements, and feedback, and translate them into effective creative solutions.
- Present concepts, campaigns, scripts, and creative recommendations to clients and internal stakeholders.
- Build strong client relationships through effective communication and quality delivery.




- Collaborate with Creative Directors, Art Directors, Designers, AI Artists, Account Management, Strategy, Production, and Project Management teams.

Required Qualifications & Experience:

- Bachelor's degree in Advertising, Marketing, Communications, Journalism, English, Mass Communication, or a related field.
- Strong portfolio demonstrating expertise in digital campaigns, integrated advertising, brand storytelling, performance marketing, CRM, and video scripting.
- Required SkillsStrong copywriting, storytelling, campaign ideation, and brand communication skills.
- Experience with eCommerce, digital advertising, social media, CRM, email marketing, landing pages, and performance campaigns.
- Experience scripting AI videos, commercials, digital films, product videos, reels, and explainer content.
- Hands-on knowledge of Generative AI tools such as ChatGPT, Gemini, Claude, Midjourney, Freepik AI, Runway, Kling, Veo, Higgsfield, ElevenLabs, or similar platforms.
- Understanding of prompt engineering, AI-assisted creative workflows, SEO, UX writing, and conversion optimization.
- Ability to interpret campaign performance and optimize communication accordingly.
- Excellent presentation, client-handling, written and verbal communication skills.
- Strong attention to detail, project management, and ability to work under tight deadlines.
- Collaborative, innovative, and adaptable approach with a robust interest in AI, digital marketing, and emerging creative technologies.

📌 Sr. Copy Writer-Digital (New Delhi)
🏢 HSAD India
📍 New Delhi