Solutions Marketing Lead

Location

Kochi

Reports To

Founder & CEO

Level

Senior, individual contributor

Type

Full-time, permanent

About Gapblue

Gapblue is an Oracle ERP and AI consultancy of around 200 people, with offices in Abu Dhabi, Dubai, Kochi and Pleasanton, California. We have been building enterprise systems for 18 years and are an Oracle Partner Network Level 1 partner.

Our current work is agentic AI that runs inside enterprise systems rather than alongside them. For major real estate and construction organisations in the Gulf, we have put AI agents into live production within Oracle Fusion — automating supplier onboarding, scoring technical evaluations, benchmarking bids against market rates, and validating progress payment certificates before they become disputes. This is deployed work rather than pilots — and almost nobody outside our client base knows it.

Role Overview

We are hiring one senior person to close the gap between what we have built and what the market understands about us.

You will go into the delivery organisation, establish what has been built and what it achieved, decide what Gapblue claims and in what order, and turn it into material a consultant can carry into a boardroom without a founder in the room.

This is a narrative role with a design obligation — not a design role with some writing attached.

What You Will Own

- The core narrative: what Gapblue claims, in what order, and on what evidence. Maintain one positioning document that everything else derives from.
- The asset library: master credentials deck, modular solution decks by domain, one-pagers, case studies and LinkedIn carousel series — versioned, current and findable.
- Case studies, end to end, including securing client approval to be named or negotiating the strongest attributable alternative.
- The presentation design system: PowerPoint masters, theme colours,



and a chart and diagram library that remains editable without breaking the layout.
- The founder's external voice: ghostwritten LinkedIn posts, conference abstracts, keynote decks and event material, written in his register.
- Reusable narrative components for bids: executive summary patterns, solution descriptions, architecture visuals and credentials pages.

What This Role Does Not Cover

You will not own RFP and tender responses. Compliance matrices, pricing, technical solutioning, submission and deadline management stay with our delivery leads. You supply reusable components into their process; they assemble and submit.

Your First 90 Days

- Days 1–30 — Excavate: Interview the founder and every delivery lead on a live engagement. Produce a proof inventory covering each deployment, what it does, evidence available today, and evidence that is missing.
- Days 31–60 — Decide the story: Create one positioning document and one master narrative deck, tested live with at least three real prospects before sign-off.
- Days 61–90 — Systematise: Put a PowerPoint master template into use, ship two modular solution decks, publish one case study with a named client or role-attributed quote, and establish a standing evidence request into delivery.

Essential Experience

- 3 to 6 years in B2B marketing or communications within enterprise technology, management consulting or a systems integrator, with experience in long sales cycles and committee buying.




- Demonstrable narrative structure — ability to take a messy technical win and impose a explicit argument on it.
- Technical absorption — ability to read a solution architecture document, sit through an Oracle Fusion demonstration, and identify the key points without requiring translation.
- Strong PowerPoint craft, including masters, layouts, theme colours and template systems.
- A portfolio showing how the message changed, not only how the visuals improved, plus ghostwriting experience in someone else's voice.

Desirable

- Background in ERP — Oracle or SAP — or experience in a pursuit, bid or creative services team at a large consultancy.
- Gulf market experience and familiarity with how developers, government-linked entities and their procurement functions buy.
- Data storytelling: charts that carry an argument rather than simply display numbers.
- Enough capability in Figma or Illustrator to brief and art-direct a contract designer.
- Experience establishing a marketing function, or a category of it, where none existed before.

How We Will Work Together

You will sit close to the founder and delivery leads and will be expected to take up their time. Roughly 60% of the role is internal excavation with people who are busy and under delivery pressure, so persistence and credibility with technical colleagues matter as much as writing ability.

Design and document production support is available from the Kochi office, so you are not expected to execute every artefact personally. You are expected to direct it.

What Success Looks Like After a Year

- A prospect can describe what Gapblue does, in our words, after a single meeting.
- Three or more published case studies, at least one with a named client.
- Consultants pitch from current material without asking the founder for a deck.
- A visible increase in qualified inbound conversations from the Gulf construction and real estate sector.

📌 Solutions Marketing Lead (Kochi)
🏢 Gapblue Software Labs
📍 Kochi