Company Description IKW Designs is a rapid-fashion clothing brand offering trendy and comfortable coord sets, kurtis, tunics, pants, palazzos, pyjamas, shorts, and more. The company focuses on delivering high-quality apparel that helps customers feel confident and stylish in their everyday lives. IKW Designs is committed to sustainability, diversity, and inclusivity, and works to embed these values across its products and operations.

The brand aims to make a positive impact on the fashion industry while staying current with evolving trends and customer preferences.

Role Description The Social Media Marketing Manager will lead the planning, execution, and optimization of IKW Designs’ social media presence across key platforms. This full-time, on-site role in Ahmedabad includes developing and implementing social media campaigns, creating engaging content, and managing posting schedules to build brand awareness and drive traffic and sales. The role involves monitoring analytics, tracking performance metrics, and adjusting strategies to improve reach, engagement, and conversions.

The Social Media Marketing

Manager will collaborate with design, marketing, and sales teams to align social media initiatives with brand messaging, product launches, and promotional activities,



while responding to audience interactions and fostering an active online community.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across platforms.
- Candidates should possess effective Communication skills to create clear messaging and engage with online communities and internal teams.
- Candidates should possess Content Strategy skills to plan, organize, and optimize content calendars aligned with brand and campaign goals.
- Candidates should possess Digital Marketing skills to integrate social media efforts with broader online campaigns and performance metrics.
- Experience with fashion or retail brands, including understanding of quick-fashion trends and consumer behavior, is beneficial.
- Proficiency in social media analytics tools, basic graphic design or creative tools (e.g., Canva, Adobe Suite), and familiarity with paid social advertising is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Ahmedabad, manage multiple campaigns simultaneously, and adapt quickly to changing trends and priorities.

📌 Social Media Marketing Manager (Ahmedabad)
🏢 IKW Designs
📍 Ahmedabad