At Headlight, we work closely with founders and brands to build their presence online. We're looking for a Social Media Executive who understands content, knows how social platforms work, and can turn ideas into content people actually want to watch and share.

This is a hands-on role. You won't just be planning content or managing a calendar, you'll be involved in coming up with ideas, shooting, editing, writing, and publishing content, especially for founders.

Experience: 1 to 3 Years

What you'll do:

- Create and manage social media content for founders and brands across Instagram and LinkedIn.
- Come up with ideas for Instagram Reels, carousels, stories, and other formats.
- Write LinkedIn posts for founders that are interesting, authentic, and aligned with their personality and expertise.
- Create, plan and manage a content calendar
- Shoot and edit Instagram Reels featuring founders.
- Turn founder conversations, experiences, opinions, and insights into engaging social content.
- Stay on top of trends, formats, hooks, memes, and what's working across social media.
- Adapt content ideas for different platforms rather than simply reposting the same content everywhere.
- Work closely with the content team to brainstorm and execute content.
- Manage the publishing process and ensure content goes out consistently.
- Track how content performs and learn from what works and what doesn't.

What we're looking for:

- Prior experience working in a marketing / creative / social media agency is a must.
- Hands-on experience as part of a content creation team.
- Experience creating Instagram Reels for founders or personal brands.
- Experience writing LinkedIn content for founders.




- Strong understanding of Instagram and LinkedIn and what makes content work on each platform.
- Strong sense of storytelling, hooks, pacing, and internet culture.
- Someone who can take a rough idea and turn it into a finished piece of content.
- Comfortable working directly with founders and being around a camera.
- Highly proactive, curious, and constantly looking for better content ideas.

Tools you'll be expected to know:

You should be comfortable editing short-form video yourself using tools such as:

- Instagram Edits
- CapCut
- InShot or similar editing tools
- Canva
- Other relevant short-form video and content creation tools

You don't need to be a qualified filmmaker or designer. But you should be able to independently create a good Reel from raw footage. What will make you stand out:

- You've worked on the social media presence of a founder or entrepreneur.
- You've created Reels that have generated significant reach or engagement.
- You understand how to make a founder sound like themselves, rather than writing generic LinkedIn content.
- You actively follow creators, brands, memes, trends, and emerging formats.
- You have examples of content you've personally created.

Show us your work Your portfolio matters more than your resume.

When applying, share:

- Instagram Reels you've created
- Founder accounts you've worked on
- LinkedIn posts you've written for founders
- Brands or pages you've managed
- Any content that you're particularly proud of

We want to see what you have actually created, not just a list of responsibilities from your previous job.

If you've spent the last few years making content and genuinely understand what makes people stop scrolling, we'd love to meet you.

📌 Social Media Executive (Mumbai)
🏢 Headlight India
📍 Mumbai