About BoutiqBizBoutiqBiz is a fashion-tech SaaS company helping fashion businesses simplify operations through better software, systems and technology.

We're building both the BoutiqBiz brand and the founder's personal brand, and we're looking for someone who can help us turn ideas into content that people actually want to watch.

The RoleAs a Social Media Executive, you'll work closely with the founder and take ownership of day-to-day social media execution.

This isn't a role where you'll just schedule posts from a content calendar. You'll be involved in finding ideas, creating content, shooting, editing, experimenting and understanding what works.

What You'll Do

- Plan and execute content for Instagram and other relevant platforms
- Come up with Reels, short-form videos, carousels, stories and other content formats
- Identify trending formats, hooks, sounds and storytelling styles
- Work with the founder to turn business ideas and opinions into engaging content
- Shoot videos on an iPhone and handle basic lighting/audio setup
- Edit Reels and short-form videos
- Write captions, hooks and CTAs
- Help build the founder's personal brand
- Create content for the BoutiqBiz brand
- Experiment with different formats and analyse what performs
- Maintain a consistent posting calendar
- Research competitors, creators and trends for content inspiration
- Help coordinate influencer/UGC collaborations
- Track basic social media metrics and use them to improve future content





Who We're Looking ForWe're looking for someone who:
- Gets Instagram. You understand why people stop scrolling.
- Has a solid understanding of hooks, storytelling and short-form content
- Can identify a good content idea when they see one
- Is comfortable being on shoots and working around a founder
- Can shoot and edit content independently
- Is curious about trends rather than simply copying them
- Has a strong sense of what looks and feels good on social media
- Is proactive and comes up with ideas instead of waiting for instructions
- Is comfortable experimenting, failing and trying again
- Wants to build something from scratch rather than just manage an existing page

What Would Be a Big Plus
- Experience managing a founder's personal brand
- Experience with Reels/short-form video
- Strong editing skills
- Experience with CapCut, Premiere Pro, Final Cut or similar tools
- Understanding of Instagram analytics
- Experience with UGC/influencer content
- Interest in startups, fashion, technology or entrepreneurship

What This Role Is Really AboutWe don't need someone who can simply post content. We need someone who can look at an idea and say:

"There's a Reel here."Someone who can take a 30-minute conversation with the founder and turn it into 5 pieces of content.

Someone who is constantly asking:

What can we test next?

Role DetailsPosition: Social Media Executive

Type: Full-time, In-house

Location: Kolkata

Experience: 0–3 years

Reports to: Founder

📌 Social Media Executive (Kolkata)
🏢 Boutiqbiz
📍 Kolkata