Job Title: SEO &

- SEM Specialist

Location: Hyderabad / Hybrid

Experience: 2–3 Years

Job Summary:

We are seeking a hands-on SEO &

- SEM Specialist with 2–3 years of experience in SEO, paid search, and B2B digital marketing. The ideal candidate will drive organic and paid search initiatives to attract high-intent audiences, improve website conversions, and generate qualified leads.

The role requires hands-on experience in SEO, Google Ads, analytics, conversion tracking, and campaign optimization, with the ability to collaborate across Content, Design, Web Development, SDR, Sales, and Marketing teams.

Key Responsibilities:

- Conduct keyword research and search-intent analysis across services, industries, technologies, buyer personas, and target geographies.

- Build keyword strategies covering informational, problem-aware, solution-evaluation, and commercial-intent searches.

- Optimize service pages, blogs, case studies, and landing pages through on-page SEO, including meta tags, headings, URLs, internal linking, image optimization, and content recommendations.

- Perform technical SEO audits covering crawlability, indexation, sitemaps, robots.txt, redirects, broken links, canonicalization, duplicate content, page speed, Core Web Vitals, mobile usability, and schema markup.

- Identify content gaps, competitor opportunities, backlink/referring domain trends, and emerging search opportunities.

- Plan, create, manage, and optimize Google Ads and paid-search campaigns based on audience, search intent, geography, offers, landing pages, and conversion objectives.

- Manage keywords, match types, negative keywords, search terms, ad groups, ad assets, targeting, bid strategies, and budgets.

- Monitor and optimize campaign performance across impressions, CTR, CPC, conversion rate, CPL, and qualified lead cost while eliminating irrelevant and low-intent traffic.

- Optimize website and landing-page journeys by identifying conversion drop-offs, form friction, weak CTAs, messaging gaps, and high-traffic/low-conversion pages.

- Conduct A/B tests and experiments to improve campaign and conversion performance.

- Analyze SEO, paid search, website conversion, content, competitor, and lead-quality performance.

- Collaborate with SDR and Sales teams to evaluate ICP fit, qualified leads, meetings, opportunities, and pipeline contribution.

- Prepare weekly and monthly performance reports with actionable insights, risks, performance trends, and optimization recommendations.

Key Requirements:

- 2–3 years of hands-on experience in SEO,



SEM/Paid Search, Performance Marketing, or Digital Marketing.

- Robust practical experience in On-Page, Technical, and Content SEO.

- Hands-on experience managing and optimizing Google Ads/Search campaigns.

- Strong understanding of keyword research, search intent, match types, negative keywords, bidding, targeting, budgets, and campaign optimization.

- Working knowledge of Google Analytics/GA4, Google Search Console, Google Tag Manager, and conversion tracking.

- Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent.

- Experience in website and landing-page conversion optimization.

- Strong understanding of B2B digital marketing, enterprise lead-generation, and demand-generation funnels.

- Ability to analyze campaign performance and lead quality beyond clicks and form submissions.

- Basic exposure to CRM systems such as Salesforce, HubSpot, or Zoho CRM.

- Experience with email marketing or automation platforms such as HubSpot, Mailchimp, Pardot, Salesforce Marketing Cloud, Zoho Campaigns, Brevo, or similar.

- Strong analytical and reporting skills with proficiency in Excel/Google Sheets.

- Good written communication, attention to detail, and cross-functional collaboration skills.

Must - Have Skills:

- SEO (On-Page, Technical &
- Content SEO)

- Google Ads / SEM

- Keyword Research &

- Search Intent Analysis

- Google Analytics / GA4 &

- Google Search Console

- Google Tag Manager &

- Conversion Tracking

- SEMrush, Ahrefs, Screaming Frog, or equivalent

- Website &

- Landing Page Conversion Optimization

- B2B Lead Generation / Demand Generation

- Campaign Analytics &

- Performance Optimization

- Excel / Google Sheets

Preferred Skills:

- Experience in IT Services, SaaS, Technology Consulting, Enterprise Software, Cloud, Data, AI, or Digital Engineering.

- Experience with CRM and marketing automation platforms.

- Exposure to A/B testing, backlink/authority-building, marketing attribution, and AI-assisted/generative search optimization.

- Experience working with SDR and Sales teams to optimize lead quality and pipeline outcomes.

Benefits:

Competitive salary and performance-based bonuses.





Comprehensive health insurance.

Paid time off and flexible working hours.

Professional development opportunities and support for continuing education.

Udemy Learning

Licenses to enhance skills and stay up-to-date with the latest technology.

P99soft is an equal-opportunity employer

P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.

Life@P99soft

At P99soft, we believe in creating a work environment that balances professional excellence with personal well-being. Our vibrant office culture is built on mutual respect, inclusivity, and a shared passion for innovation. We host regular team-building activities, workshops, and social events to foster a sense of community and collaboration among our employees. Join us and be part of a team that values your contributions and supports your growth

About Us

P99soft is a leading IT Services and IT Consulting company dedicated to making our customers' business operations seamless by providing them with digital services and applications using the latest technologies. We are committed to bringing excellence to all our creations. We need passion, empathy, and being customer-focused to achieve technical excellence. We believe in transparency through open communication and work with honesty and integrity while dealing with our customers and partners.

Our Vision: “To lead digital transformation for our customers, delighting them at every step, while empowering our employees and fostering success.”

Our Mission: “To attain our objectives within a framework of integrity, transparency, and respect for our clients, employees, partners, and the community, fostering mutual trust and sustainable growth.”

Journey towards digital transformations begins here. Our talented teams help you make informed decisions, enhance operation efficiencies, create state-of-the-art visual interfaces, and design dynamic workflows to bring a better customer experience. Our engineering teams take complete ownership of assigning the right talent and architecting solutions using the latest technologies.

📌 SEO & SEM Specialist (Hyderabad)
🏢 P99soft
📍 Hyderabad