- Conduct keyword research and optimize website content
- Implement on-page and technical SEO strategies
- Analyze SEO performance using tools like Google Analytics, Search Console
- Stay updated on algorithm changes and industry trends
- Collaborate with content and marketing teams to drive organic traffic
- Optimize website structure, meta tags, and internal linking
- Improve website speed and mobile responsiveness
- Track and report on SEO metrics and ROI
- Conduct competitor analysis and identify opportunities
- Develop and execute link building strategies
- Conduct SEO audits and recommend improvements
- Conduct keyword research for Google ads and create targeted ad groups
- Monitor and optimize ad performance, bidding strategies and budget allocation
- Track and report on Google ads metrics, including CTR, CPC and conversions.