Job Summary

We are looking for a results-driven SEO Specialist with 2–3 years of hands-on experience to improve organic search visibility, rankings, traffic, and conversions. The ideal candidate should have strong knowledge of On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, Keyword Research, Google Search Console, Google Analytics, and SEO tools.

Key Responsibilities

- Develop and execute effective SEO strategies to improve organic rankings and website traffic.
- Perform keyword research, competitor analysis, and search intent analysis.
- Implement On-Page SEO, including title tags, meta descriptions, headings, internal linking, URLs, image optimization, and content optimization.
- Handle Technical SEO, including crawling, indexing, sitemap, robots.txt, canonical tags, redirects, Core Web Vitals, and website health.
- Plan and execute Off-Page SEO and link-building strategies.
- Manage Local SEO activities, including Google Business Profile optimization, local citations, reviews, and local keyword targeting.
- Monitor website performance using Google Search Console and Google Analytics.
- Work with tools such as SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner, and other SEO platforms.
- Conduct regular SEO audits and identify opportunities for improvement.
- Analyze competitors and identify new keyword and content opportunities.
- Optimize existing website content based on search trends and performance.
- Track keyword rankings, organic traffic, leads, and other SEO KPIs.
- Prepare weekly/monthly SEO reports with insights and recommendations.
- Stay updated with Google algorithm updates,



SEO trends, AI search, GEO and AEO.
- Collaborate with content writers, developers, designers, and performance marketing teams.

Required Skills

- 2–3 years of practical SEO experience.
- Strong understanding of On-Page, Off-Page, Technical and Local SEO.
- Good knowledge of Google Search Console and Google Analytics/GA4.
- Experience with SEMrush / Ahrefs / Screaming Frog.
- Solid keyword research and competitor analysis skills.
- Basic understanding of HTML, CSS, website structure and CMS platforms such as WordPress.
- Good understanding of Google Business Profile and Local SEO.
- Ability to analyze SEO data and create actionable strategies.
- Good written and verbal communication skills.
- Ability to independently manage SEO projects and meet deadlines.

Preferred Skills

- Experience with GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
- Understanding of how AI search engines and LLMs discover and interpret website content.
- Basic knowledge of schema markup / structured data.
- Experience with WordPress SEO plugins such as Rank Math or Yoast.
- Basic knowledge of conversion optimization and lead-generation websites.

Key Performance Indicators (KPIs)

- Improvement in organic keyword rankings.
- Growth in organic traffic.
- Increase in qualified organic leads/conversions.
- Improvement in Google Business Profile visibility and local rankings.
- Growth in referring domains and quality backlinks.
- Improvement in technical SEO health.
- Successful execution of SEO campaigns within timelines.

📌 Search Engine Optimization Specialist (Chennai)
🏢 Stratechgy
📍 Chennai