MEETHAPITARA

Sales & Partnerships Executive

Founding commercial team

Build MeethaPitara's first repeatable sales channels.

Location: Mumbai

Employment: Full-time, in-person and field-led

Experience: 2–4 years

Reports to: Founder & CEO

ABOUT MEETHAPITARA

MeethaPitara is a modern Indian dessert company creating premium products around familiar Indian dessert experiences. We currently make mithai-inspired frozen desserts in Mumbai and are building our commercial engine across consumer, foodservice, corporate, retail and partnership channels.

We are a lean, founder-led company. The person joining us will work directly with the Founder and have meaningful ownership over how MeethaPitara acquires customers, develops accounts and builds repeatable sales channels.

THE ROLE

We are looking for a highly driven Sales & Partnerships Executive who can take day-to-day ownership of revenue generation and business development across Mumbai.

This is a hands-on, field-led sales role. You will generate your own leads, meet prospective customers across Mumbai and manage opportunities from first contact through paid orders and repeat business, working directly with the Founder.

The objective is straightforward: build and scale MeethaPitara's first repeatable sales channels.

WHAT YOU WILL OWN

- Work with the Founder to identify and prioritise the most promising customer segments, then build and manage a qualified sales pipeline. Potential channels include cafés and restaurants, corporate and institutional accounts, premium retail, gifting, events and residential communities.
- Prospect actively through cold outreach, referrals, LinkedIn, WhatsApp, field visits, networking and direct introductions.
- Conduct product meetings, tastings and sampling with prospective customers and decision-makers.
- Understand customer requirements, prepare commercial proposals, negotiate terms and convert opportunities into paid orders.
- Manage the complete account journey, from first conversation and order confirmation through payment, collections, reorder and account growth.
- Maintain an accurate CRM or sales tracker covering leads, meetings, proposals, next actions, closures, lost opportunities, account revenue and reorder behaviour.
- Coordinate with production and operations so that samples,



stock and deliveries remain aligned with active opportunities.
- Bring structured market intelligence into the company, including customer objections, competitive products, pricing, pack-size requirements and flavour preferences.
- Provide a concise weekly commercial review to the Founder covering pipeline, conversions, collections, learnings and priorities for the following week.

WHO WE ARE LOOKING FOR

You have approximately 2–4 years of hands-on experience in sales, business development, partnerships, key accounts or channel development. Experience in food and beverage, FMCG, HoReCa, D2C consumer brands, hospitality, premium retail, foodservice, corporate gifting or institutional sales would be especially relevant.

The company or industry on your CV matters less than evidence that you have personally opened new accounts, generated your own pipeline, conducted customer meetings, negotiated commercially, closed business and driven repeat orders.

You should be

- Comfortable cold-calling prospective customers, persistent with follow-ups and able to work independently without constant supervision.
- Willing to travel across Mumbai for meetings and channel sales.
- Comfortable asking for the order and discussing commercials.
- Organised enough to maintain disciplined sales records.
- Numerically comfortable and able to work with Excel or Google Sheets.
- Confident communicating in English and Hindi. Knowledge of Marathi is welcome.
- Comfortable operating in an early-stage company and helping build processes as the business grows.

An MBA is not required.

WHAT SUCCESS LOOKS LIKE

We do not expect someone to transform the company in the first month. During the first 90 days, we would expect the person to:

First 30 days

Understand the products, economics and customer segments; build a meaningful prospect universe; and begin systematic outreach and customer meetings.

By 60 days

Convert initial paying accounts,



generate active opportunities across multiple channels and begin identifying which customer segments respond best.

By 90 days

Demonstrate new revenue, early repeat business and enough evidence to identify the one or two commercial channels that deserve significantly greater focus.

Over time, success means building a growing base of customers who reorder, not simply producing a high number of meetings or samples.

HOW PERFORMANCE WILL BE EVALUATED The role will primarily be judged on commercial outcomes:

- Revenue: Net sales generated.
- Repeat business: Accounts that reorder and expand their relationship with MeethaPitara.
- New active accounts: New customers who make a paid purchase.
- Qualified pipeline: Enough credible future opportunities to sustain growth.
- Commercial discipline: Follow-ups, collections, CRM accuracy and quality of market feedback.

Channel targets will be finalised after the initial onboarding period, once realistic baselines have been established.

COMPENSATION

Target annual compensation is ₹9–10 lakh, comprising fixed salary and a performance-linked incentive tied to agreed sales outcomes.

Business travel required for the role will be reimbursed separately as per company policy.

Someone who successfully builds a meaningful commercial engine for MeethaPitara should see both their responsibility and compensation grow substantially with the business.

WHY JOIN AT THIS STAGE

This is an opportunity for someone who wants substantially more responsibility than a conventional early-career sales position. You will work directly with the Founder and help build the commercial function from the beginning.

You will influence which customer segments we pursue, which channels work, how accounts are acquired, how the sales process is structured and, eventually, how the commercial team itself is built. Your work will have a visible impact on the company.

HOW TO APPLY

Apply through this LinkedIn job listing with your CV.

Shortlisted candidates will be asked about an account they personally acquired, their individual sales results, current and expected compensation, notice period and current location.

We value evidence of personally winning customers and generating repeat business more than job titles.

📌 Sales & Partnerships Executive (Mumbai)
🏢 meetha pitara
📍 Mumbai