MARKETING EXECUTIVE

N D Techland & Varanyam Resorts

Job Title: Marketing Executive

Department: Marketing & Business Development

Companies: N D Techland & Varanyam Resorts

Location: Noida / Delhi NCR

Employment Type: Full-Time

Experience: Minimum 3 Years

Reporting To: Director / Management

1. JOB SUMMARY

N D Techland & Varanyam Resorts are looking for an experienced, dynamic and result-oriented Marketing Executive with a minimum of 3 years of professional experience in marketing, sales, business development, digital marketing, IT/software marketing, hospitality marketing or a related field.

The candidate will be responsible for developing and executing marketing strategies, generating leads, acquiring customers, developing corporate partnerships, managing digital marketing activities and increasing business revenue for both N D Techland and Varanyam Resorts.

The ideal candidate should have strong communication, networking, sales, negotiation and relationship-management skills, along with the ability to independently manage marketing activities.

2. KEY RESPONSIBILITIES

A. N D TECHLAND – IT & TECHNOLOGY MARKETING

- Promote N D Techland's software, IT and digital solutions.
- Generate B2B, B2C, B2G and institutional leads.
- Identify potential corporate and government clients.
- Conduct cold calling, email marketing and WhatsApp marketing.
- Generate leads through LinkedIn and other digital channels.
- Arrange client meetings and software demonstrations.
- Understand customer requirements and coordinate with the technical team.
- Prepare and coordinate quotations, proposals and presentations.
- Follow up with prospects and convert leads into customers.
- Develop long-term relationships with corporate clients.
- Promote website, mobile application, ERP, HRMS, CRM and other software solutions.
- Promote WhatsApp, SMS, Voice, RCS and other communication solutions.
- Identify relevant government tenders, GeM opportunities and institutional requirements.
- Support business development and tender-related marketing activities.

3. VARANYAM RESORTS – SALES & MARKETING

- Generate room booking enquiries and direct bookings.
- Promote resort packages and special offers.
- Generate business for weddings, parties and events.
- Promote corporate meetings, conferences and team outings.
- Develop corporate tie-ups.
- Approach schools, colleges, companies and institutions for group bookings.
- Develop relationships with event management companies.
- Develop relationships with wedding planners and travel agencies.
- Generate leads through digital and offline marketing.
- Follow up with customers and convert enquiries into bookings.
- Encourage repeat bookings and customer referrals.
- Support promotional campaigns for weekends, holidays and special occasions.

4. CORPORATE & BUSINESS DEVELOPMENT

- Identify and approach potential corporate clients.
- Conduct corporate visits and business meetings.
- Develop strategic business partnerships.
- Maintain relationships with existing clients.
- Identify new revenue opportunities.
- Negotiate commercial proposals within approved guidelines.
- Maintain a strong sales pipeline.
- Follow up consistently with prospects.
- Achieve monthly and quarterly business targets.

5. DIGITAL MARKETING Manage and coordinate digital marketing activities for both brands.

Social Media

- Instagram
- Facebook
- LinkedIn




- YouTube
- WhatsApp Business
- Google Business Profile

Digital Campaigns

- Meta Ads
- Google Ads
- Lead-generation campaigns
- Remarketing
- WhatsApp campaigns
- Email marketing
- Influencer marketing
- Content marketing

The candidate will coordinate with designers, video creators and external agencies wherever required. 6. SOCIAL MEDIA & CONTENT

- Plan monthly content calendars.
- Coordinate posts, reels and promotional videos.
- Create marketing concepts and campaign ideas.
- Coordinate photography and videography.
- Promote resort events and offers.
- Promote N D Techland products and services.
- Monitor social-media engagement.
- Coordinate customer testimonials and reviews.
- Maintain consistent brand communication.

7. INFLUENCER MARKETING For Varanyam Resorts:

- Identify suitable travel, lifestyle, food and hospitality influencers.
- Develop influencer partnerships.
- Coordinate influencer visits.
- Negotiate collaboration terms.
- Coordinate reels, posts and stories.
- Track campaign performance.

For N D Techland:
- Identify technology and business-focused creators.
- Explore B2B and technology influencer opportunities.
- Coordinate product/service promotion campaigns.

8. OTA & HOSPITALITY MARKETING Coordinate with the management/team for OTA platforms and online booking channels.

Responsibilities include:

- OTA listing promotion
- Room/package information
- Promotional offers
- Images and content
- Reviews and ratings
- Booking enquiries
- Availability coordination
- Performance monitoring

9. LEAD MANAGEMENT & CRM

- Maintain complete lead database.
- Record calls, meetings and enquiries.
- Maintain customer information.
- Schedule follow-ups.
- Track lead status.
- Monitor conversion rates.
- Maintain sales pipeline.
- Update CRM/Excel/Google Sheets.
- Prepare customer and prospect reports.

10. REPORTING

Daily Report

- Calls made
- New leads
- Follow-ups
- Meetings
- Enquiries
- Bookings
- Sales generated

Weekly Report

- Lead pipeline
- Client meetings
- Corporate visits
- Marketing activities
- Campaign performance
- Partnership status
- Sales progress

Monthly Report

- Total leads generated
- Qualified leads
- Conversion rate
- Revenue generated
- Corporate tie-ups
- Resort bookings
- Software sales
- Digital marketing performance
- Campaign ROI
- Upcoming opportunities

11. KEY PERFORMANCE INDICATORS (KPIs)

1. Lead Generation
2. Sales Conversion
3. Business Development
4. New clients & partnerships
5. Software/IT business generated
6. Room/event/wedding bookings
7. Corporate Tie-ups
8. New corporate accounts

12. REQUIRED SKILLS

Mandatory

- Minimum 3 years of relevant professional experience
- Excellent communication skills
- Strong sales and negotiation skills
- Business-development experience
- Lead-generation experience
- Client relationship management
- Digital marketing knowledge
- Social-media knowledge
- Good presentation skills
- Strong follow-up ability
- MS Office / Excel / Google Sheets




- Email and WhatsApp Business communication
- Ability to work independently and achieve targets

Preferred

- IT/software sales experience
- Hospitality sales experience
- Corporate sales experience
- B2B/B2G marketing experience
- GeM/tender marketing exposure
- Meta Ads knowledge
- Google Ads knowledge
- CRM experience
- OTA experience
- Influencer marketing experience
- Canva/basic creative understanding

13. EDUCATIONAL QUALIFICATION Candidates must have a minimum of a Bachelor's Degree from a recognized institution.

Preferred Qualifications

- B.Tech / B.E. – Computer Science / IT / Electronics / related specialization
- MBA / PGDM – Marketing / Sales / Business Development
- BBA
- B.Com
- BHM
- BA / Bachelor's Degree in Marketing, Mass Communication or related field
- Any equivalent graduation qualification with relevant professional experience

B.Tech/B.E. candidates with strong communication, sales and business-development skills will be particularly suitable for the N D Techland technology marketing role. 14. EXPERIENCE REQUIREMENT

Minimum Experience: 3 Years

Candidates should have at least 3 years of professional experience in one or more of the following:

- Marketing
- Sales
- Business Development
- Digital Marketing
- IT/Software Marketing
- Technology Sales
- Corporate Sales
- Hospitality Marketing
- Hotel/Resort Sales
- Travel & Tourism
- Client Relationship Management

Candidates with experience across both technology and hospitality will be given preference. 15. PERSONAL ATTRIBUTES The candidate should be:

- Confident
- Professional
- Well-presented
- Target-oriented
- Self-motivated
- Creative
- Energetic
- Good at networking
- Strong in communication
- Good at negotiation
- Customer-focused
- Result-oriented
- Willing to travel
- Capable of handling multiple responsibilities

16. TRAVEL REQUIREMENT The candidate should be willing to travel for:

- Corporate meetings
- Client visits
- Resort promotions
- Travel-agent meetings
- Business-development activities
- Exhibitions
- Networking events
- Influencer activities
- Marketing campaigns

17. SALARY & INCENTIVES Salary: ₹25,000 – ₹45,000 per month

Salary will be based on experience, skills and interview performance.

Performance Incentives

Additional incentives may be provided for:

- New software clients
- Revenue generated
- Resort bookings
- Corporate tie-ups
- Wedding bookings
- Event bookings
- Achievement of monthly/quarterly targets

18. CAREER OPPORTUNITY The successful candidate will have the opportunity to grow into positions such as: Marketing Executive → Senior Marketing Executive → Business Development Manager → Marketing Manager → Business Development Head

19. KEY OBJECTIVE To generate measurable business growth for N D Techland and Varanyam Resorts through strategic marketing, lead generation, digital campaigns, corporate partnerships, sales conversion, customer relationship management and strong brand promotion.

IDEAL CANDIDATE

- We are looking for a minimum 3-year experienced marketing qualified who can independently handle lead generation, sales, digital marketing, corporate business development and customer relationship management, while effectively promoting both the technology solutions of N D Techland and the hospitality/event offerings of Varanyam Resorts.

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