Role Objectives:

We are looking for a highly driven Sales Lead with a good understanding of Performance Marketing and Digital Marketing services.

The primary objective of this role is to generate qualified leads, understand client growth requirements, pitch performance marketing solutions, close deals, and drive monthly revenue. The candidate should be comfortable discussing advertising platforms, marketing performance, client acquisition challenges, and growth opportunities with potential clients.

Work Mode: work from office (monday to saturday)

Location: Ecospace, Newtown, 700160

Salary: upto 30,000 per month

Key Responsibility:

- Identify and connect with potential clients, primarily D2C brands and businesses looking to scale through Performance Marketing.
- Generate leads through LinkedIn, cold outreach, email, Instagram, WhatsApp, Upwork, referrals, databases, and other relevant channels.
- Understand a prospect's current marketing activities, business challenges, advertising goals, and growth requirements.
- Pitch the company's Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, UGC Content, and other digital marketing services.
- Conduct discovery calls and qualify prospects based on their business potential, advertising requirements, decision-making authority, and budget.
- Build, manage, and consistently grow a healthy sales pipeline.
- Conduct sales meetings, presentations, and follow-ups to move prospects towards closure.
- Handle objections, negotiate commercials, and close deals while maintaining healthy margins.
- Work closely with the Performance Marketing and Creative teams to understand service capabilities and create relevant pitches for prospects.




- Ensure a smooth handover of closed clients by clearly communicating client requirements, expectations, deliverables, and agreed scope to the internal team.
- Maintain accurate CRM records, including lead stages, meeting notes, follow-ups, deal value, and next actions.
- Achieve assigned weekly and monthly revenue and client acquisition targets.

Daily Execution Expectation:

- Conduct 60–80 outbound outreach activities across LinkedIn, email, WhatsApp, and other approved channels.
- Generate 8–12 meaningful and qualified conversations per day.
- Consistently prospect for current businesses and maintain a strong pipeline.
- Follow up regularly with warm, interested, and active prospects.
- Conduct and support sales/discovery calls with qualified leads.
- Ensure all CRM activities are updated before the end of each working day.
- Work towards daily, weekly, and monthly revenue targets.

Required Skills & Qualifications:

- 2–3 years of experience in Sales, Business Development, Client Acquisition, or Lead Generation.
- Prior experience selling Performance Marketing or Digital Marketing services is mandatory.
- Moderate understanding of:
- Meta Ads
- Google Ads
- Performance Marketing
- D2C Marketing
- Social Media Marketing
- UGC & Creative Marketing
- Ability to understand basic performance metrics such as ROAS, CPA, CAC, CTR, Conversion Rate, Ad Spend, and Revenue.




- Experience in pitching digital marketing services and converting prospects into clients.
- Strong knowledge of LinkedIn outreach, lead research, prospect targeting, and cold outreach.
- Excellent verbal and written communication skills.
- Strong sales pitching, objection handling, negotiation, and closing abilities.
- Experience with CRM tools and sales pipeline management.
- Ability to create basic proposals and structure customized sales pitches based on client requirements.

Preferred Experience:

- Experience working with a Digital Marketing Agency, Performance Marketing Agency, Advertising Agency, or Service-Based Business.
- Prior experience selling services to D2C brands will be highly preferred.
- Experience understanding client advertising budgets and identifying opportunities to sell performance marketing solutions.
- Comfortable working in a fast-paced, revenue-driven agency environment.

Behavioural Competencies:

- Strong ownership and accountability towards sales targets and revenue goals.
- Highly proactive with a strong hunter mindset for new business acquisition.
- Process-driven and disciplined with prospecting and follow-ups.
- Confident in speaking with founders, marketing managers, and decision-makers.
- Strong commercial mindset with the ability to identify and close opportunities.
- Self-motivated, result-oriented, and comfortable working under targets.
- Ability to work independently while collaborating effectively with the Performance Marketing and Creative teams.

If you have experience selling Performance Marketing services, understand the digital advertising ecosystem, and have the ability to generate leads and close high-value clients, we'd love to hear from you.

📌 Sales Lead (Kolkata)
🏢 Iblix Digital
📍 Kolkata