To lead and grow the Dealer and Channel Sales vertical for the company's Interactive Flat Panel (IFP), Active LED, and Display product portfolio. The role holder will be responsible for building, managing, and expanding a robust network of Distributors and Dealers across assigned territories, driving revenue growth, channel profitability, and brand presence in the B2B/institutional and retail channel ecosystem.

Key Responsibilities

1. Channel Strategy & Business Development

- Design and execute the dealer/distributor sales strategy for Interactive Flat Panels, Active LED, and Display products across the region.
- Identify, evaluate, and onboard new distributors and dealers to expand market coverage and depth.
- Develop region-wise/state-wise channel expansion plans in line with company growth targets.

2. Distributor & Dealer Network Management

- Build and maintain robust, long-term relationships with existing distributors and dealers.
- Ensure adequate primary and secondary sales, healthy stock levels, and timely order fulfillment across the channel.
- Monitor dealer performance, conduct periodic business reviews, and drive corrective action plans where required.
- Resolve channel conflicts, pricing issues, and credit/payment matters in coordination with finance.

3. Sales Target & Revenue Achievement

- Own and deliver monthly/quarterly/annual sales targets (volume and value) for the channel business.
- Drive sell-in and sell-out numbers through structured planning, forecasting, and demand generation activities.
- Track and report channel sales performance, market share, and competitor activity.

4. Team Leadership

- Lead, mentor, and manage a team of Regional/Area Sales Managers and channel sales executives.
- Set individual and team KPIs, conduct performance reviews, and drive capability building.
- Foster a high-performance, target-driven sales culture within the team.

5. Market Development & Brand Building

- Drive market penetration for IFPs, Active LED,



and Display solutions in education, corporate, government, and retail segments through the channel.
- Plan and execute dealer meets, product training sessions, incentive programs, and promotional schemes.
- Work closely with marketing to plan below-the-line (BTL) activities, product launches, and channel promotions.

6. Commercial & Operational Management

- Negotiate commercial terms, credit limits, and trade schemes with distributors/dealers.
- Ensure adherence to company pricing policy, MOP/MRP guidelines, and channel discipline.
- Coordinate with supply chain/logistics to ensure timely product availability and delivery to the channel.
- Manage receivables, claims, and scheme settlements in coordination with finance and commercial teams.

7. Reporting & MIS

- Maintain accurate sales pipelines, dealer databases, and MIS reports.
- Provide regular sales forecasts, market intelligence, and competitor benchmarking to leadership.

Key Requirements

Education:

- Master's/ Graduate in any discipline (Engineering/Electronics preferred); MBA in Sales & Marketing preferred.

Experience:

- 10–15 years of overall sales experience, with at least 5–7 years in Dealer/Distributor/Channel Sales.
- Prior experience in Interactive Flat Panels, LED Displays, Consumer Electronics, IT Hardware, AV solutions, or related durable/technology products is highly preferred.
- Demonstrated experience managing a multi-city/multi-state distributor and dealer network.

Skills & Competencies:

- Strong existing network and relationships with Distributors and Dealers in the IFP/LED/Display or allied technology/electronics trade.
- Proven track record of achieving channel sales targets and expanding dealer networks.
- Strong negotiation, relationship management, and team leadership skills.
- Good understanding of channel economics, trade schemes, and distribution management.
- Analytical mindset with proficiency in sales MIS, forecasting, and reporting tools (Excel/CRM).
- Willingness to travel extensively across the assigned region.

📌 Sales Head – Dealer & Channel Sales (Interactive Flat Panels, Active LED & Display) (Noida)
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📍 Noida