Company Description: Radical TechArt is a multi-brand ecosystem focused on empowering industrial customers with advanced automation, instrumentation, and control solutions.

Through Radical

TechArt, Radical TechMart (an eCommerce platform for automation and electrical products), and Radical Talks (a podcast featuring industry experts), the company supports organizations in improving how they monitor, measure, and control their operations.

Radical

TechArt delivers high-quality process instruments for critical parameters such as temperature, humidity, pressure, level, and flow, helping clients reduce downtime and enhance safety. Based in Gandhinagar, Gujarat, India, the company serves OEMs, MROs, resellers, and integrators as a manufacturer, trader, stockist, and importer, ensuring reliable access to industrial solutions. Team members join a growing business at the intersection of automation, innovation, and industrial efficiency.

Role Description: The Sales Executive is responsible for handling reliable, high-`value and technical inquiries, understanding customer applications, suggesting correct solutions, supporting coordinators, managing negotiation, protecting margin, closing orders and developing repeat customer accounts. This role directly impacts monthly revenue, gross margin and customer retention.

Key Responsibilities

High-Value Lead Handling

- Handle hot leads, serious inquiries and high-value opportunities.
- Speak with purchase, maintenance, engineering, project, OEM, panel builder and management teams.
- Understand customer application before recommending product or price.
- Prioritize urgent, negotiation-stage and large-value quotation cases.
- Maintain ownership of important opportunities until closure.

Technical Sales and Product Suggestion

- Suggest correct product or complete solution based on application.
- Support sales coordinators when technical selection is difficult or incomplete.
- Review customer requirement before quotation for important cases.
- Guide customers across categories such as temperature, humidity,



pressure, level, flow, automation, electrical, FLP, data logger, measuring instruments and communication products.

Quotation and Commercial Closure

- Prepare, review or approve important quotations as per company process.
- Discuss pricing, discount, payment terms, delivery and commercial conditions.
- Protect company margin while closing orders.
- Handle customer objections related to price, delivery, technical suitability and comparison.
- Convert quotation into purchase order and payment confirmation.

Customer Relationship Development

- Develop repeat customers and industrial accounts.
- Build relationships with OEMs, MRO customers, system integrators, panel builders, purchase teams and plant engineers.
- Identify recurring purchase patterns and future requirements.
- Promote multiple product categories to existing customers.
- Create long-term trust through correct product suggestion and professional follow-up.

Sales Coordinator Support

- Guide coordinators on technical inquiries and category-wise requirement collection.
- Review stuck leads, negotiation leads and pending quotations.
- Train coordinators on customer questioning and product basics.
- Ensure hot leads are not delayed due to incomplete internal coordination.
- Help improve quotation accuracy and lead conversion.

Reporting and Forecasting

- Maintain pipeline of hot, warm, negotiation and expected-order leads.
- Share daily sales report and weekly expected order forecast.
- Report lost order reason such as price, stock, delivery, competitor, technical mismatch or postponed requirement.
- Track repeat customer potential and category-wise sales opportunities.




- Share market feedback and competitor information with management.

Qualifications

Strong industrial product understanding or ability to learn technical products quickly.

- Good understanding of application-based B2B sales.
- Ability to read customer specifications, datasheets and basic technical requirements.
- Strong negotiation, follow-up and closing skills.
- Good communication with purchase, engineering and management teams.
- Commercial maturity to protect margin and avoid unnecessary discounting.
- CRM, quotation and Excel reporting discipline.

Tools and Systems To Be Used

- CRM / lead sheet for opportunity tracking and forecasting.
- AiSensy / WhatsApp / email for customer follow-up.
- Zoho Books / quotation system as per company process.
- Product catalogues, price lists, stock updates and selection guides.
- Sales dashboard for performance, pipeline and conversion review.

Daily Workflow

- Review hot leads, negotiation leads and pending quotations first.
- Call serious customers and complete technical / commercial discussion.
- Guide sales coordinators on stuck or high-value inquiries.
- Send or approve important quotations and revise as needed.
- Follow up for purchase orders, payment and delivery confirmation.
- Update pipeline, forecast and lost-order reasons.
- Develop repeat customers through planned account follow-up.

Authority Limits

- May discuss technical suitability and commercial terms within approved limits.
- May recommend discount but final approval depends on company policy.
- May coordinate special pricing with management or purchase team.
- May not commit custom product without technical confirmation.
- May not approve credit, return, replacement or warranty beyond policy.

What This Role Should Not Do

- Do not only forward catalogues without understanding requirement.
- Do not give wrong product suggestion just to close order quickly.
- Do not offer unnecessary discount.
- Do not delay hot lead response.

📌 Sales Executive (Gandhinagar)
🏢 radical techart
📍 Gandhinagar