Company Description AppKhichadi DXP is a secure, scalable infrastructure designed to enable seamless data sharing across businesses, platforms, and ecosystems in India. Built with a privacy-first and compliance-driven approach, it empowers organizations to exchange, enrich, and activate data in real time. The platform supports high-volume data flows and ensures interoperability across diverse systems.

By unlocking new opportunities for analytics, personalization, and monetization, AppKhichadi DXP serves as a foundational layer for India’s rapidly evolving digital economy.

Experience: 2–4 years

Employment Type: Full-time

Location: Bengaluru / Hybrid

Company: Appkhichadi DXP Private Limited

About the RoleWe are looking for a proactive and well-connected PR Executive to strengthen the public presence of our company, products, and leadership team.

The role involves media relations, press communications, brand storytelling, event coordination, reputation management, and securing meaningful coverage across business, technology, startup, and FinTech publications.

Key Responsibilities

- Develop and execute PR plans aligned with business and brand objectives.
- Build and maintain relationships with journalists, editors, media houses, influencers, and industry publications.
- Draft press releases, media pitches, company announcements, leadership profiles, articles, and press notes.
- Secure media coverage, interviews, podcasts, speaking opportunities, and industry features.
- Coordinate product launches, partnerships, milestones, events, and corporate announcements.
- Create compelling narratives around the company, its products, founders, and business achievements.
- Maintain an updated media database and manage regular outreach and follow-ups.
- Track media mentions, industry developments, competitor coverage, and public sentiment.
- Prepare monthly PR reports covering outreach, coverage, reach, sentiment, and outcomes.




- Support leadership with interview preparation, talking points, presentations, and public statements.
- Coordinate with marketing, content, social media, product, and leadership teams.
- Assist in crisis communication and reputation management when required.
- Work with external PR agencies and vendors, wherever applicable.

Required Skills
- 2–4 years of experience in public relations, corporate communications, or media relations.
- Strong relationships with relevant journalists and media professionals.
- Excellent written and verbal communication skills in English.
- Proven ability to write press releases, media pitches, articles, and executive communications.
- Strong understanding of the Indian media, startup, business, technology, and FinTech ecosystem.
- Ability to identify newsworthy stories and convert business developments into compelling narratives.
- Strong coordination, follow-up, negotiation, and stakeholder-management skills.
- Ability to independently manage multiple campaigns and deadlines.
- Working knowledge of media monitoring and PR reporting tools.

Good to Have
- Experience working with a startup, FinTech, technology, SaaS, or consumer-internet company.
- Existing media relationships across business, technology, startup, and financial publications.
- Experience securing founder interviews, feature stories, podcasts, and event participation.
- Familiarity with influencer outreach and digital PR.
- Basic understanding of social media communication and SEO-driven PR.
- Experience managing PR agencies or external communication partners.

What We Look For
- Strong ownership and a results-oriented approach.
- Persistence without compromising professionalism.
- Excellent networking and relationship-building ability.
- Positive news judgement and storytelling instincts.
- Ability to work directly with founders and senior leadership.
- Comfort working in a fast-paced and evolving startup environment.

📌 Public Relations Executive (India)
🏢 AppKhichadi DXP
📍 India