About Swiss Beauty

Welcome to Swiss Beauty, one of India’s fastest-growing beauty and cosmetics brands. Established in 2013, Swiss Beauty is built to be the ultimate companion and BFF of every makeup lover, transforming everyday beauty routines into extraordinary experiences with a deep understanding of Indian beauty needs, we blend global cosmetic standards with strong innovation capabilities to create long-lasting, comfortable, and game-changing products. Our mission is to elevate beauty to Swiss standards while redefining industry benchmarks.

Role Overview

We are looking for a Product Manager to own and scale our mobile app experience while contributing to key website initiatives. The ideal candidate will drive app growth, engagement, retention, and conversion by building customer-centric experiences across the user lifecycle. You will work closely with engineering, design, marketing, CRM, and analytics teams to deliver measurable business impact.

Key Responsibilities

1. Mobile App Product Ownership (80%)

● Own the mobile app roadmap aligned with business goals such as revenue, retention, engagement, and LTV.

● Define and prioritize product requirements, user stories, and feature releases.

● Improve the end-to-end app journey including onboarding, browsing, discovery, cart, checkout, and post-purchase experiences.

● Drive app adoption, MAU growth, session frequency, and customer retention.

● Work closely with engineering and design teams to deliver high-quality product experiences.

2. App Growth & Retention

● Develop strategies to increase app installs, activation, engagement, and repeat purchases.

● Optimize onboarding funnels and customer lifecycle journeys.

● Partner with CRM teams on push notifications, in-app messaging, WhatsApp, email, and loyalty initiatives.

● Drive subscription, rewards, and retention programs.

3. Conversion Rate Optimization





● Analyze user funnels across app and web.

● Conduct A/B tests and experimentation to improve conversion rates.

● Identify friction points and optimize PDP, cart, checkout, and payment experiences.

4. Data & Analytics

● Track and improve key app KPIs including MAU, DAU, retention, stickiness, conversion rate, AOV, CAC, and LTV.

● Leverage tools such as GA4, Firebase, Mixpanel, Clevertap, AppsFlyer, or similar platforms.

● Translate user behavior and business insights into product opportunities.

5. Website Experience (20%)

● Support optimization of key website journeys and landing pages.

● Collaborate on website CRO initiatives and funnel improvements.

● Ensure consistency of customer experience across app and web platforms.

6. Stakeholder Management

● Collaborate with engineering, design, marketing, growth, CRM, operations, and customer support teams.

● Align product priorities with business objectives and customer needs.

● Communicate roadmap, progress, and performance to stakeholders.

Key Requirements

● 3+ years of Product Management experience with significant exposure to mobile apps.

● Experience managing consumer-facing products, preferably in D2C or e-commerce.

● Strong understanding of mobile app growth, engagement, retention, and monetization.

● Experience with product analytics, experimentation, and funnel optimization.

● Strong analytical and problem-solving skills.

● Excellent stakeholder management and communication abilities.

Preferred Qualifications





● Experience with Firebase, Mixpanel, Clevertap, AppsFlyer, or similar analytics tools.

● Familiarity with Shopify, headless commerce, or modern e-commerce ecosystems.

● Understanding of CRM, loyalty, subscriptions, and customer lifecycle management.

● Working knowledge of SQL and data visualization tools.

Success Metrics

● Growth in App Installs, MAU, and DAU.

● Improvement in App Conversion Rate and Revenue Contribution.

● Increase in Customer Retention and Repeat Purchase Rate.

● Reduction in Funnel Drop-offs.

● Faster Experimentation and Product Delivery Cycles.

Why Join Us

● Opportunity to build and scale a high-growth D2C mobile app.

● Ownership-driven role with direct business impact.

● Work alongside cross-functional teams in a fast-paced environment.

● Play a key role in shaping the future of our customer experience and growth strategy.

What We Offer

Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:

- Paid parental leave as well as benefits to support you as you transition to life as a working parent
- Maternity off
- Flexible working hours’ window
- Insurance coverage for you and your family
- Adoption/Commissioning time off
- Exclusive employee discount on our products
- Learning and development opportunities
- Recognition and service awards

Our commitment to Diversity, Equity and Inclusion

We are committed to providing a working workplace that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion.

Interested candidates can share their resume at [email protected]

📌 Product Manager (Gurugram)
🏢 Swiss Beauty Cosmetics
📍 Gurugram