About The Company

Abbott Laboratories is a global healthcare leader dedicated to improving health and well-being through innovative products and services. With a rich history spanning over a century, Abbott specializes in diagnostics, medical devices, nutrition, and branded generic pharmaceuticals. The company's commitment to scientific excellence and customer-centric solutions has established it as a trusted name in the healthcare industry worldwide.

Abbott's mission is to help people live healthier lives by providing high-quality, accessible healthcare solutions that meet the evolving needs of patients and healthcare providers alike.

About The Role The Marketing and Sales Strategist at Abbott Laboratories is responsible for developing and executing comprehensive marketing and sales strategies for complex and strategically significant products/services. This role requires a strategic thinker with a deep understanding of market dynamics, consumer behavior, and competitive landscapes. The successful candidate will oversee the entire lifecycle of assigned products, from market research and product development to launch and post-launch performance analysis.

They will work closely with cross-functional teams including R&D;, production, advertising, and sales to ensure alignment with organizational goals. The role demands a proactive approach to identifying market opportunities, optimizing product positioning, and driving revenue growth. The ideal candidate will possess excellent analytical skills, effective communication abilities, and a passion for healthcare innovation.

Qualifications

Associates Degree (± 13 years of education) or equivalent qualification in marketing, business administration, or related fields.



Prior experience in healthcare marketing or sales is preferred. Strong understanding of market research, product lifecycle management, and competitive analysis is essential.

Excellent communication, interpersonal, and analytical skills are required. The ability to work collaboratively across departments and adapt to a fast-paced environment is vital. Knowledge of healthcare regulations and compliance standards will be considered an advantage.

Responsibilities

Conduct comprehensive market research to identify trends, customer needs, and competitor activities, informing strategic decision-making. Oversee the development and design of new products, ensuring they meet market demands and organizational standards. Set competitive pricing strategies and coordinate product launches to maximize market penetration.

Design and oversee advertising campaigns and sales collateral in collaboration with marketing and promotions teams, ensuring messaging resonates with target audiences. Monitor and analyze sales performance, revenue, and costs against forecasts, making data-driven adjustments to strategies as needed. Evaluate customer feedback and product performance to generate cutting-edge ideas for product improvements or new offerings.

Collaborate with R&D; and production teams to implement necessary product modifications, ensuring alignment with customer expectations and regulatory requirements.



Prepare detailed sales forecasts and budgets, and regularly review performance metrics to ensure targets are met. Adapt plans proactively to enhance sales performance and market share.

Foster strong relationships with internal teams and external partners to facilitate seamless product development, marketing, and sales operations.

Benefits

Abbott Laboratories offers a comprehensive benefits package designed to support the health, well-being, and professional development of its employees. Employees enjoy competitive salaries, health insurance coverage, retirement plans, and paid time off. The company also provides opportunities for continuous learning through training programs, workshops, and career advancement initiatives.

Additionally, Abbott fosters a team-oriented and inclusive work workplace that encourages innovation, diversity, and work-life balance. Employees are recognized and rewarded for their contributions, and there are numerous initiatives aimed at promoting employee engagement and satisfaction.

Equal Opportunity

Abbott Laboratories is committed to creating a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, age, disability, or any other legally protected status. We believe that a diverse workforce enhances our ability to serve our global community and innovate effectively.

All qualified applicants will receive consideration for employment without regard to any protected characteristic, and we promote an environment of respect, fairness, and equal opportunity for all employees.

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