Role Purpose

Owns product analytics and user engagement across every product line on the Ashika platform — supporting all Product Managers in data-driven decision making, end-to-end CleverTap journey orchestration, data extraction and visualization, and alignment of the team on success metrics. CleverTap is a central, day-one-critical part of this role.

Key Ownership Areas The Product Data Analyst will directly own the following areas across Trading, Payments, Research & Insights, Portfolio, Mutual Funds, Onboarding & KYC, and API & Fintech:

- CleverTap Platform — End-to-end ownership of CleverTap — event taxonomy, segmentation, journeys, campaigns, experimentation, and measurement
- Data Extraction — SQL-based data extraction and analysis across the data warehouse to answer product and business questions
- Visualization & Reporting — Dashboards, scorecards, and self-serve reporting for every PM, squad, and leadership review
- Experimentation — A/B and multivariate tests across product surfaces and CleverTap journeys, with clean experiment design and honest analysis
- Metrics Alignment — Success-metric tracking and weekly rhythm that keeps PMs, engineering, marketing, and leadership aligned

Core Responsibilities

CleverTap Ownership

- Own the CleverTap event taxonomy, user profile model, and data dictionary — ensuring events are clean, consistent, and well-governed across mobile, web, and server-side sources
- Design and manage user segments — behavioural, demographic, RFM, lifecycle-stage, and product-specific cohorts
- Build and orchestrate end-to-end journeys across Push, In-App, App Inbox, Email, SMS, and WhatsApp — including onboarding drop-off recovery, first-trade activation, SIP setup nudges, dormant reactivation, margin-call alerts, and cross-sell
- Leverage CleverTap capabilities — Funnels, Flows, Pivots, RFM analysis, IntelliNODE (send-time optimisation), and Clever.AI (predictive scoring) — to make journeys adaptive, not static




- Run structured A/B tests on journeys, creatives, CTAs, channels, and timing; measure lift with statistical rigour
- Monitor deliverability, uninstalls, opt-outs, and engagement fatigue as leading indicators of user trust

Data Extraction & Analysis

- Write production-grade SQL across the data warehouse to analyse event, transaction, and profile data
- Bridge warehouse data with CleverTap event streams for a single, reconciled view of user behaviour
- Translate business questions into the right analytical approach — funnels, cohorts, retention curves, drop-off diagnosis, and hypothesis testing
- Partner with data engineering on event tracking, data contracts, and data-quality issues

Visualization & Reporting

- Design and maintain dashboards that each PM and their squad can rely on as a daily and weekly operating rhythm
- Build automated reporting for leadership — weekly product health, monthly MBR inputs, and quarterly deep-dives
- Maintain a single source of truth for platform metrics; reconcile differences between CleverTap, warehouse, and third-party tools
- Focus on decision-ready visualizations — honest, readable, and optimised for action, not decoration

Supporting PM Decisions

- Partner with each PM to define success metrics, north-star KPIs, and guardrail metrics for their product area
- Deliver transparent, timely analysis to support roadmap prioritisation, feature launches, and post-launch reviews
- Proactively surface insights — what's working, what's broken, and what deserves a PM's attention this week
- Support funnel analysis across product-specific journeys — order placement, first SIP, KYC completion, deposit success, API adoption, and more

Team Alignment & Communication

- Run a weekly metrics rhythm — standups, scorecards, and anomaly alerts — that the team trusts and relies on
- Keep PMs, engineering, marketing, and leadership aligned on how every product area is performing against its success metrics
- Present findings clearly and confidently in senior leadership reviews

📌 Product Manager (Mumbai)
🏢 Ashika Group
📍 Mumbai