About Affinity

Affinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens. Operating across 10+ markets in Asia, the US, and Europe, with a team of 600+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem.

Role: Product Management

Location: Mumbai (Malad)

Role Overview

Affinity is building a next-generation internal Creative Platform, a unified AI-powered canvas and asset management system that transforms how our creative and operations teams conceive, produce, manage, and deploy advertising campaigns at scale.

We are looking for a Leader who can own the full product vision, strategy, and roadmap for this platform. You will sit at the intersection of creative workflow, business strategy, and technology translating the needs of creative teams, ops, and brand partners into a product that is intuitive, powerful, and built to scale.

This is a foundational leadership role. The platform is in its early stages and you will shape what it becomes defining the journey from campaign brief to asset creation, performance tracking, and dynamic creative optimisation. You will work closely with the Engineering, AI, Creative and Account Management teams to prioritise, build, and iterate, and will be the internal voice of the creative practitioner in every product decision.

Key Responsibilities

1) Product Vision & Roadmap

- Define and own the product vision, strategy, and multi-quarter roadmap for the Creative Platform.
- Translate business objectives operational efficiency, creative quality, campaign performance into a clear, prioritised product plan.
- Balance short-term delivery needs against the longer-term vision of the platform evolving into a self-serve product available to brand partners.
- Ensure the product roadmap accounts for all creative output types: video assets, image sets, banners, text ad copies, logo assets, rich media, and PLAs.

2) Creative Workflow & User Experience

- Deeply understand how internal creative teams workfrom receiving a brand brief to producing, reviewing, and deploying final assets and translate those workflows into intuitive product journeys. Separate workflows will be developed for branding and performance creatives.
- Define the end-to-end UX of the AI canvas: how a brief is entered as a prompt, how assets are generated, reviewed, iterated, and approved, and how the output is packaged for deployment.
- Own the creative collaboration experienceenabling multiple team members (creative, ops, brand managers) to work within the same platform without friction.
- Ensure the platform enforces brand consistency: colour palettes, fonts, logos,



and brand kit guidelines are surfaced and respected across every creative output.

3) Asset Management & Campaign Governance

- Define the product requirements for the centralised creative asset library cataloguing, tagging, search, versioning, and campaign-level provenance.
- Ensure every asset produced on the platform is traceable to its campaign, brand, brief, creator, and time period.
- Build governance features that allow the ops team to pick up finished assets, package them in the required format, and push them directly to the ad server without manual re-work.

4) Performance Intelligence & Feedback Loop

- Define the product requirements for connecting creative outputs to ad server performance data (CTR, engagement, KPIs).
- Build feedback loops that surface insights about which creatives performed, which brief parameters drove results, and how to carry those learnings into the next campaign cycle.
- Prioritise experimentation features A/B testing of creative variants, holdout groups that allow the team to make data-driven decisions about creative effectiveness.

5) Agile Creative & Audience-Level Personalisation

- Define the product strategy for automated, audience-aware creative generation enabling the platform to produce creative variants tailored to specific user segments at scale.
- Work with the data and AI teams to define how audience signals, cohort profiles, and engagement data inform dynamic creative output.
- Set the product vision for scaling from a handful of manually crafted creatives per campaign to thousands of automatically optimised variants.

6) Stakeholder Management & Go-To-Market

- Act as the primary product interface between creative teams, ops, business, and engineering gathering requirements, managing expectations, and communicating roadmap decisions.
- Run structured discovery sessions with creative practitioners to ensure the product reflects how real workflows operate, not how they are assumed to operate.
- Define success metrics for the platform and report on adoption, efficiency gains, and creative performance improvements to leadership.
- Own the long-term vision of packaging the platform as a self-serve product for Affinity's brand partners defining the go-to-market path and feature requirements for external use.

Required Skills

- Creative & Media Domain Fluency (Primary filter):



Direct exposure to creative production workflows for digital advertising you understand how campaigns are briefed, built, approved, and deployed, and can speak the language of creative teams. Candidates without this background will not be considered for this role.
- Ad Format Knowledge: Strong familiarity with the full spectrum of digital ad formats display banners, video ads, text ads, PLAs, rich media, and animated formats including their unique creative input requirements and delivery specifications.
- Experience with Creative Tools or Platforms: Prior experience using, building for, or managing products in the creative production space design tools, DAM systems, ad creative platforms, or AI-native creative workflows.
- Product Management Fundamentals: 7+ years in product management with demonstrated ownership of a complex product from 0 to 1. Comfortable with road mapping, PRDs, user story writing, sprint planning, and stakeholder communication.
- AI Product Intuition: Understanding of how generative AI tools work in the context of creative production image generation, video creation, copy generation and the ability to define product requirements that leverage AI capabilities without over-engineering the user experience.
- Data-Driven Product Thinking: Ability to define success metrics, instrument the product for measurement, and use performance data to drive roadmap decisions. Familiarity with A/B testing frameworks and experimentation.
- Cross-Functional Leadership: Proven ability to work across engineering, design, data, business, and operations teams aligning diverse stakeholders around a shared product vision.
- UX Sensibility: Strong instinct for what good UX looks like for creative practitioners you can review a workflow and identify where friction will cause drop-off, even if you are not designing it yourself.
- Audience & Personalisation Understanding: Working knowledge of audience segmentation, cohort-level personalisation, and how creative versioning maps to audience targeting in programmatic advertising.
- Communication & Documentation: Ability to write clear, structured PRDs, user journeys, and product briefs that engineering and design teams can build directly from.

Good to Have:

- Experience at a media agency, ad tech platform, or AI-native creative studio in a product capacity.
- Prior exposure to Digital Asset Management (DAM) systems as a user, buyer, or product owner.
- Familiarity with ad server integrations and the creative delivery pipeline from production to campaign go-live.
- Experience defining or working with dynamic creative optimisation (DCO) products.
- Exposure to building or managing internal tools that later evolved into external-facing products.

📌 Product Development (Mumbai)
🏢 Affinity Global
📍 Mumbai