Pickle Designs is a boutique branding and digital marketing agency based in Ahmedabad. We partner with brands across real estate, hospitality, manufacturing, FMCG and events to create memorable brand experiences through strategy, design, social media and performance marketing. As a boutique agency, we work collaboratively with every client, combining creativity, thoughtful execution and measurable results.

ROLES & RESPONSIBILITIES1.

Performance

Marketing

- Plan, launch and optimise Meta and Google Ads campaigns.
- Build and scale lead generation campaigns while maintaining cost efficiency.
- Monitor campaign performance and proactively optimise.
- Conduct A/B testing across creatives, audiences, placements and copy.

2.

Social Media

Strategy
- Develop monthly growth strategies for assigned clients.
- Define content pillars based on business goals.
- Recommend campaigns to drive followers, engagement and brand awareness.
- Identify relevant trends and platform-specific opportunities.

3.

Creative

Strategy
- Create briefs for ad campaigns.
- Recommend creative improvements based on performance data.
- Guide hooks, messaging, CTAs and content direction.

4. Analytics & Optimisation
- Track key metrics including CPL, CPC, CTR, CPM, conversions, follower growth, engagement and ROAS.




- Turn campaign data into actionable recommendations.

5. Reporting
- Prepare weekly performance summaries.
- Present monthly reports with insights and recommendations.
- Recommend next steps for improving results.

6. Research & Innovation
- Stay updated on Meta, Google and social media changes.
- Research competitors, trends and industry best practices.
- Explore recent campaign strategies, tools and features.

7. Collaboration
- Coordinate with Account Managers to understand client goals.
- Work with the creative team to execute campaigns effectively.
- Participate in brainstorming and maintain clear communication on progress and timelines.

WHAT SUCCESS LOOKS LIKEYou will be successful in this role if you can:

- Deliver high-quality leads while maintaining efficient CPL.
- Consistently grow followers and engagement across client accounts.
- Think beyond ad execution by contributing strategic marketing ideas.
- Work collaboratively with the creative team to improve campaign performance.
- Independently manage multiple client accounts with minimal supervision.
- Continuously identify opportunities to improve campaign results and help clients achieve their business objectives.

SALARY₹25,000 – ₹30,000 per month, depending on experience.

📌 PERFORMANCE MARKETING & SOCIAL MEDIA STRATEGIST (Ahmedabad)
🏢 Pickle Designs
📍 Ahmedabad