Company Description Granimals is a global online provider of injury prevention, rehabilitation, strength & conditioning, and nutrition services, focused on helping individuals overcome pain and limitations caused by sedentary lifestyles and musculoskeletal issues. Since launching in September 2021, Granimals has supported over 15,000 individuals across more than 60 countries with conditions such as ACL reconstruction recovery, rotator cuff tendinopathy, mechanical lower back pain, sprains and strains, herniated discs, and ATFL tears. The organization is driven by a mission to help people return to an active, fulfilling life through accessible, evidence-based online programs.

Granimals continues to expand its services and team, offering remote career opportunities for professionals who share a passion for health, wellness, and impactful digital solutions.

Role Description The Performance Marketing Expert is responsible for planning, executing, and optimizing digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. This remote role involves managing paid channels such as search, social media, and display, including setting up campaigns, monitoring performance metrics, and adjusting strategies based on data insights. The individual will work closely with marketing and sales teams to define target audiences, refine value propositions, and develop performance-focused creatives and landing pages.

Day-to-day tasks include analyzing campaign data, running A/B tests, managing budgets, reporting on key performance indicators,



and identifying new growth opportunities across digital platforms.

Key Responsibilities

- Own and manage Meta Ads campaigns end-to-end, including campaign setup, audience strategy, budget allocation, optimization and scaling.
- Manage and scale ₹1 Lakh+ per day in ad spends while maintaining efficiency and lead quality.
- Monitor key performance metrics including:
- CPL
- CTR
- CPM
- CPC
- Lead Quality
- Conversion Rate
- CAC
- ROAS
- Funnel-level performance
- Analyse campaign and funnel data to identify growth opportunities, inefficiencies, audience trends and performance drops.
- Build strategies for scaling lead generation without disproportionately increasing CPL.
- Work closely with the creative team to identify winning hooks, messaging, formats, angles and creatives based on performance data.
- Proactively suggest new creative ideas and testing frameworks instead of relying only on existing creatives.
- Conduct structured A/B testing across audiences, creatives, offers, landing pages and campaign structures.
- Monitor creative fatigue and identify when campaigns need new creative angles.
- Analyse performance at different levels — campaign, ad set, creative, audience,



geography and cohort — to understand what is actually driving results.
- Work closely with sales/CRM teams to understand lead quality and downstream conversion, not just top-of-funnel lead numbers.
- Manage and optimize Google Ads campaigns, particularly Search and other lead-generation campaigns.
- Explore and manage other relevant paid acquisition platforms as required.
- Build regular performance reports and communicate what happened, why it happened, and what we should do next.
- Stay updated with changes in Meta Ads, Google Ads, tracking, attribution and performance marketing best practices.

Must-Have Experience

- 1.5+ years of hands-on Performance Marketing experience.
- Strong expertise in Meta Ads / Facebook Ads.
- Must have experience managing ₹1 Lakh+ daily advertising spends.
- Must have worked in Healthcare / HealthTech / Wellness / Fitness or a similar lead-generation business.
- Proven experience in lead generation at scale.
- Strong understanding of the complete funnel from Ad → Lead → Booking → Conversion → Revenue.
- Strong analytical and data interpretation skills.
- Comfortable working with large datasets and identifying meaningful patterns from performance data.
- Ability to independently make decisions based on data rather than simply following predefined campaign strategies.
- Valuable understanding of Google Ads and other paid acquisition platforms.
- Strong understanding of creative performance and creative strategy.

📌 Performance Marketing Expert (Chandigarh)
🏢 Granimals
📍 Chandigarh