Location: Gurugram, Haryana

Experience: 2–4 Years

Employment Type: Full-time

Department: Marketing & Growth

About AccadmixAccadmix is an emerging EdTech company focused on industry-oriented professional education, helping students and working professionals build practical, career-ready skills through live learning, mentorship, AI-driven learning and industry projects.

We are looking for a Performance Marketing & Growth Manager who can take ownership of our paid acquisition and digital growth engine.

This is not a social media management role. We are looking for someone who understands numbers, funnels, lead quality, conversion and revenue.

Role ObjectiveYour primary responsibility will be to generate high-quality leads and drive measurable enrollments and revenue through digital marketing.

You will own the complete funnel:

Ad → Landing Page → Lead → CRM → Sales → Enrollment → Revenue

Key Responsibilities

1. Meta Ads – Primary Responsibility

- Plan, launch and manage Meta advertising campaigns.
- Manage lead generation and conversion campaigns.
- Build and test different audiences, interests, lookalikes and retargeting audiences.
- Continuously test ad creatives, copy, hooks, offers and formats.
- Monitor CPL, CTR, CPC, CPM, frequency and conversion rates.
- Identify underperforming campaigns and optimize budgets.
- Scale high-performing campaigns without compromising lead quality.
- Manage remarketing campaigns for existing leads and website visitors.

2.

Google

Ads

- Plan and manage Google Search campaigns.
- Conduct keyword research and competitor analysis.
- Manage match types, negative keywords and search terms.
- Optimize bidding, budgets and campaign structure.




- Manage remarketing and YouTube campaigns where relevant.
- Track conversions and optimize campaigns based on business outcomes.
- Identify high-intent keywords that can generate enrollment-ready prospects.

3. Lead Quality & Revenue OptimizationYou will work closely with the Sales/Counselling team to understand the quality of leads generated. You will be expected to track:

Lead → Qualified Lead → Counselling → Booking → Disbursement → Revenue

You should be able to identify:

- Which campaigns generate quality leads.
- Which campaigns generate low-quality leads.
- Which audiences convert best.
- Which campaigns generate actual enrollments.
- Which campaigns should be scaled, optimized or stopped.

Cheap leads are not the goal. Profitable enrollments are the goal. 4. Tracking & Analytics

- Set up and monitor Meta Pixel and conversion events.
- Work with Google Tag Manager and GA4.
- Implement UTM tracking and campaign attribution.
- Monitor conversion tracking across website and landing pages.
- Build and maintain marketing performance dashboards.
- Analyze campaign and funnel data to identify growth opportunities.
- Coordinate CRM and marketing attribution with the sales team.

5.

Landing

Page & Conversion Rate Optimisation

- Analyze landing-page performance.
- Suggest improvements to headlines, CTAs, forms and offers.




- Identify drop-offs in the marketing funnel.
- Conduct A/B testing of landing pages and messaging.
- Work with the technology/design team to improve conversion rates.

6.

Creative

Strategy

- Develop performance-focused creative requirements for designers and video editors.
- Identify winning hooks, messaging and formats.
- Analyze creative performance.
- Develop new creative testing ideas based on campaign data.
- Create a structured creative testing process for Meta and other channels.

7. Retargeting & Lead NurturingDevelop retargeting strategies for:

- Website visitors
- Landing-page visitors
- Existing leads
- Unconverted leads
- Counselling leads
- Past prospects
- Webinar/workshop participants

Work with the sales/CRM team on re-engagement campaigns through appropriate digital channels.

Required Skills

Must Have

- 1.5–3 years of hands-on performance marketing experience.
- Strong experience with Meta Ads Manager.
- Strong experience with Google Ads.
- Experience in lead-generation campaigns.
- Strong understanding of conversion funnels.
- Experience with Google Analytics/GA4.
- Understanding of Google Tag Manager.
- Understanding of Meta Pixel and conversion tracking.
- Strong Excel/Google Sheets skills.
- Robust analytical and problem-solving ability.
- Ability to interpret campaign data and take decisions independently.

Valuable to Have
- EdTech/education experience.
- Experience with high-ticket lead generation.
- CRM experience.
- Experience with landing-page optimisation.
- SEO experience.
- YouTube Ads experience.
- LinkedIn Ads experience.
- Experience with marketing automation and remarketing.

Email: [email protected]

📌 Performance Marketing & Growth Manager (Gurugram)
🏢 Accadmix
📍 Gurugram